{
  "slug": "bunnings-trade",
  "name": "bunnings-trade",
  "description": "Bunnings Trade is a dedicated online and in-store service arm of Bunnings designed for trade professionals, builders, and organizations, offering a vast range of building materials, tools, hardware, and specialized services with trade-specific pricing and benefits.",
  "url": "https://optimly.ai/brand/bunnings-trade",
  "websiteUrl": "https://trade.bunnings.com.au/",
  "logoUrl": "https://logo.clearbit.com/trade.bunnings.com.au",
  "baiScore": 36.3,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Building Materials Suppliers",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-01T10:55:55.160Z",
  "verifiedVitals": {
    "website": "https://trade.bunnings.com.au",
    "category": "Building Supplies and Hardware for Trade Professionals",
    "primary_audience": "Trade customers, trade professionals, and organisations in Australia.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Customers purchase products directly, with benefits like PowerPass Pro Rewards, tool redemption offers, and free delivery on eligible tool orders over a certain amount."
    },
    "parent_ownership": "Wesfarmers (via Bunnings Group Limited)",
    "named_competitors": [
      "Home Timber and Hardware",
      "Mitre 10",
      "Total Tools",
      "Sydney Tools",
      "Briscoes Homeware"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789982307965
}