# Burlap & Barrel

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/burlap-barrel
- **Dataset:** https://optimly.ai/brand/burlap-barrel.json
- **Markdown:** https://optimly.ai/brand/burlap-barrel/llms.txt
- **Official website:** https://burlapandbarrel.com
- **Slug:** burlap-barrel
- **Categories:** packaged-foods-snacks, specialty-gourmet-foods

## Overview

- **Tagline:** Direct sourcing model that ensures transparency and fair wages for smallholder farmers, leading to exceptionally fresh, potent, and unique single-origin spices. Strong positive media endorsements and a successful appearance on Shark Tank further differentiate them.
Source: Brand's website (https://burlapandbarrel.com) · 2026-10-04

- **Description:** Burlap & Barrel offers single-origin, high-quality spices directly sourced from smallholder farmers globally. The brand emphasizes ethical sourcing, transparency, and superior flavor, distinguishing itself from conventional spice suppliers.
Source: Brand's website (https://burlapandbarrel.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Single-origin spices (e.g.
  - Royal Cinnamon
  - Purple Stripe Garlic Powder
  - Wild Mountain Cumin
  - Zanzibar Black Peppercorns
  - New Harvest Turmeric)
  - spice blends
  - spice sets & gifts (e.g.
  - The Fundamentals Collection
  - Chef's Collection)
  - and a quarterly Spice Club subscription.
Source: Brand's website (https://burlapandbarrel.com) · 2026-10-04

- **Pricing:** Direct-to-consumer e-commerce, with individual spice jars and larger containers, curated sets, and a subscription service. Prices reflect a premium product offering.
Source: Brand's website (https://burlapandbarrel.com) · 2026-10-04

## Audience

- **Target industry:** Home cooks, professional chefs, food enthusiasts, and gift-givers seeking high-quality, ethically sourced, and uniquely flavorful spices.
Source: Brand's website (https://burlapandbarrel.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Penzeys Spices
  - Spicewalla
  - Spiceology
  - The Spice House
  - Frontier Co-op
Source: Brand's website (https://burlapandbarrel.com) · 2026-10-04

Page last updated 2026-10-17.