{
  "slug": "burrow",
  "name": "Burrow",
  "description": "Burrow is a direct-to-consumer furniture brand that specializes in modular, easy-to-assemble home furnishings. Founded with a focus on solving the difficulties of moving and shipping large furniture, the company uses a modular system that allows items like sofas and shelving to be expanded or downsized as needed.",
  "url": "https://optimly.ai/brand/burrow",
  "logoUrl": "",
  "baiScore": 72,
  "archetype": "Challenger",
  "category": "Retail",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "timestamp": 1775892026667
}