# Burrow
> Burrow is a direct-to-consumer furniture brand that specializes in modular, easy-to-assemble home furnishings. Founded with a focus on solving the difficulties of moving and shipping large furniture, the company uses a modular system that allows items like sofas and shelving to be expanded or downsized as needed.
- URL: https://optimly.ai/brand/burrow
- Slug: burrow
- BAI Score: 72/100
- Archetype: Challenger
- Category: Retail