# Burt's Bees
> Burt's Bees is an American personal care products company that markets its products as 'Earth Friendly' and natural. It produces over 150 items ranging from lip care and skincare to baby products and cosmetics, primarily utilizing beeswax as a core ingredient.
- URL: https://optimly.ai/brand/burt-s-bees-clorox
- Slug: burt-s-bees-clorox
- BAI Score: 92/100
- Archetype: Challenger
- Category: Consumer Packaged Goods
- Last Analyzed: May 7, 2026
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## Full Details / RAG Data
### Overview
Burt's Bees is listed in the AI Directory.
Burt's Bees is an American personal care products company that markets its products as 'Earth Friendly' and natural. It produces over 150 items ranging from lip care and skincare to baby products and cosmetics, primarily utilizing beeswax as a core ingredient.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Burt's Bees |
| Slug         | burt-s-bees-clorox |
| URL          | https://optimly.ai/brand/burt-s-bees-clorox |
| BAI Score    | 92/100 |
| Archetype    | Challenger |
| Category     | Consumer Packaged Goods |
| Last Analyzed | May 7, 2026 |
| Last Updated | 2026-05-08T05:23:22.054Z |
### Verified Facts
- Founded: 1984
- Headquarters: Durham, North Carolina, USA
### Links
- Canonical page: https://optimly.ai/brand/burt-s-bees-clorox
- JSON endpoint: /brand/burt-s-bees-clorox.json
- LLMs.txt: /brand/burt-s-bees-clorox/llms.txt