# By Humankind
> By Humankind is a sustainable personal care company that designs products to reduce the global dependency on single-use plastic. The company specializes in high-design, refillable containers for everyday items such as deodorant, mouthwash, and shampoo.
- URL: https://optimly.ai/brand/by-humankind
- Slug: by-humankind
- BAI Score: 54/100
- Archetype: Challenger
- Category: Personal Care
- Last Analyzed: April 10, 2026
## Also Referenced By
- Odele (https://optimly.ai/brand/odele)
## Buyer Intent Signals
Problems: Traditional CPG Brands (P&G, Unilever): Buying standard plastic-bottled shampoo, deodorant, and mouthwash from big-box retailers. | DIY Personal Care: Making toothpaste or deodorant at home using coconut oil, baking soda, and essential oils.
Solutions: best plastic free deodorant subscription | refillable mouthwash tablets | biodegradable shampoo for travel | zero waste bathroom products | Local Refill Stations: Buying bulk liquid soaps or laundry detergents from local zero-waste shops using old containers.
Comparisons: By Humankind vs Wild Deodorant
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## Full Details / RAG Data
### Overview
By Humankind is listed in the AI Directory.
By Humankind is a sustainable personal care company that designs products to reduce the global dependency on single-use plastic. The company specializes in high-design, refillable containers for everyday items such as deodorant, mouthwash, and shampoo.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | By Humankind |
| Slug         | by-humankind |
| URL          | https://optimly.ai/brand/by-humankind |
| BAI Score    | 54/100 |
| Archetype    | Challenger |
| Category     | Personal Care |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-13T09:03:52.532Z |
### Verified Facts
- Founded: 2019
- Headquarters: New York, NY
### Also Referenced By
- Odele (https://optimly.ai/brand/odele)
### Buyer Intent Signals
#### Problems this brand solves
- Traditional CPG Brands (P&G, Unilever): Buying standard plastic-bottled shampoo, deodorant, and mouthwash from big-box retailers.
- DIY Personal Care: Making toothpaste or deodorant at home using coconut oil, baking soda, and essential oils.
#### Buyers search for
- best plastic free deodorant subscription
- refillable mouthwash tablets
- biodegradable shampoo for travel
- zero waste bathroom products
- Local Refill Stations: Buying bulk liquid soaps or laundry detergents from local zero-waste shops using old containers.
#### Buyers compare
- By Humankind vs Wild Deodorant
### Links
- Canonical page: https://optimly.ai/brand/by-humankind
- JSON endpoint: /brand/by-humankind.json
- LLMs.txt: /brand/by-humankind/llms.txt