# By Humankind
> By Humankind is a sustainable personal care company that designs products to reduce the global dependency on single-use plastic. The company specializes in high-design, refillable containers for everyday items such as deodorant, mouthwash, and shampoo.
- URL: https://optimly.ai/brand/by-humankind
- Slug: by-humankind
- BAI Score: 54/100
- Archetype: Challenger
- Category: Personal Care
- Last Analyzed: April 10, 2026
## Also Referenced By
- Odele (https://optimly.ai/brand/odele)
## Buyer Intent Signals
Problems: Traditional CPG Brands (P&G, Unilever): Buying standard plastic-bottled shampoo, deodorant, and mouthwash from big-box retailers. | DIY Personal Care: Making toothpaste or deodorant at home using coconut oil, baking soda, and essential oils.
Solutions: best plastic free deodorant subscription | refillable mouthwash tablets | biodegradable shampoo for travel | zero waste bathroom products | Local Refill Stations: Buying bulk liquid soaps or laundry detergents from local zero-waste shops using old containers.
Comparisons: By Humankind vs Wild Deodorant