{"name":"By-Jo Theatre","domain":"by-jo.com","url":"https://optimly.ai/brand/by-jo-theatre","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"ByJo is a privacy-first personal finance tracker for iPhone and iPad that helps users track assets, set goals, monitor spending, and understand their net worth.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://by-jo.com","updated_at":"2026-11-07T20:40:15.050234+00:00"},{"key":"description","label":"Description","shape":"text","content":"ByJo is a personal finance app built for clarity and simplicity. It lets users manually track more than 40 asset types, manage transactions and recurring payments, set savings goals, monitor spending trends, and view asset allocation. Data is stored on the device, with optional iCloud sync.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://by-jo.com","updated_at":"2026-11-07T20:40:15.050234+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Help people keep their finances under control with clear, private, on-device tracking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://by-jo.com","updated_at":"2026-11-07T20:40:15.050234+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://by-jo.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://by-jo.com","updated_at":"2026-11-07T20:40:15.050234+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Clear, practical, privacy-focused, and reassuring.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://by-jo.com","updated_at":"2026-11-07T20:40:15.050234+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"ByJo helps people build a complete view of their finances and net worth without linking a bank account or relying on external servers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://by-jo.com","updated_at":"2026-11-07T20:40:15.050234+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Track more than 40 asset types, including cash, investments, crypto, real estate, and vehicles\nTrack net worth and asset allocation\nSet savings goals with deadlines and progress tracking\nLog transactions and fund transfers\nManage recurring payments and expenses\nCompare spending across days, weeks, months, and years\nCategorize spending\nProvide home screen widgets for net worth, savings rate, goals, and asset allocation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://by-jo.com","updated_at":"2026-11-07T20:40:15.050234+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"ByJo personal finance tracker app for iPhone and iPad","source_type":"1p_website","source_label":"Brand's website","source_url":"https://by-jo.com","updated_at":"2026-11-07T20:40:15.050234+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Free trial available. Weekly plan: $3.99/week. Yearly plan: $39.99/year. Lifetime plan: $69.99 one-time. Subscriptions are managed by Apple.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://by-jo.com","updated_at":"2026-11-07T20:40:15.050234+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Personal finance software","source_type":"1p_website","source_label":"Brand's website","source_url":"https://by-jo.com","updated_at":"2026-11-07T20:40:15.050234+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals seeking a private, manual way to track personal finances, assets, spending, savings goals, and net worth on iPhone or iPad.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://by-jo.com","updated_at":"2026-11-07T20:40:15.050234+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Privacy-conscious iPhone and iPad users who want to track net worth and personal finances without linking a bank account.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://by-jo.com","updated_at":"2026-11-07T20:40:15.050234+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Tracking net worth across cash, investments, crypto, real estate, vehicles, and other assets\nSetting and monitoring savings goals\nManaging subscriptions and recurring expenses\nReviewing spending trends over time\nViewing asset allocation\nTracking finances without linking a bank account\nKeeping financial data on-device with optional iCloud sync","source_type":"1p_website","source_label":"Brand's website","source_url":"https://by-jo.com","updated_at":"2026-11-07T20:40:15.050234+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A clearer view of total net worth and asset distribution\nProgress visibility toward savings targets\nBetter awareness of spending patterns and recurring expenses\nPrivate financial tracking without accounts, ads, or tracking\nAccess to financial summaries through home screen widgets","source_type":"1p_website","source_label":"Brand's website","source_url":"https://by-jo.com","updated_at":"2026-11-07T20:40:15.050234+00:00"}]}],"last_refreshed_at":"2026-11-07T20:40:15.068504+00:00","last_changed_at":"2026-11-07T20:40:15.080769+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=fa9f64b0-d12c-4498-bdf8-545bdfca62fd"}