# By-Jo Theatre

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/by-jo-theatre
- **Dataset:** https://optimly.ai/brand/by-jo-theatre.json
- **Markdown:** https://optimly.ai/brand/by-jo-theatre/llms.txt
- **Official website:** https://by-jo.com
- **Slug:** by-jo-theatre
- **Categories:** fintech-financial-services

## Overview

- **Tagline:** ByJo is a privacy-first personal finance tracker for iPhone and iPad that helps users track assets, set goals, monitor spending, and understand their net worth.
Source: Brand's website (https://by-jo.com) · 2026-11-07

- **Description:** ByJo is a personal finance app built for clarity and simplicity. It lets users manually track more than 40 asset types, manage transactions and recurring payments, set savings goals, monitor spending trends, and view asset allocation. Data is stored on the device, with optional iCloud sync.
Source: Brand's website (https://by-jo.com) · 2026-11-07

## Identity

- **Mission:** Help people keep their finances under control with clear, private, on-device tracking.
Source: Brand's website (https://by-jo.com) · 2026-11-07

- **Website:** https://by-jo.com
Source: Brand's website (https://by-jo.com) · 2026-11-07

- **Voice & tone:** Clear, practical, privacy-focused, and reassuring.
Source: Brand's website (https://by-jo.com) · 2026-11-07

## Offerings

- **Problem solved:** ByJo helps people build a complete view of their finances and net worth without linking a bank account or relying on external servers.
Source: Brand's website (https://by-jo.com) · 2026-11-07

- **Core capabilities:**
  - Track more than 40 asset types, including cash, investments, crypto, real estate, and vehicles
  - Track net worth and asset allocation
  - Set savings goals with deadlines and progress tracking
  - Log transactions and fund transfers
  - Manage recurring payments and expenses
  - Compare spending across days, weeks, months, and years
  - Categorize spending
  - Provide home screen widgets for net worth, savings rate, goals, and asset allocation
Source: Brand's website (https://by-jo.com) · 2026-11-07

- **Products / SKUs:** ByJo personal finance tracker app for iPhone and iPad
Source: Brand's website (https://by-jo.com) · 2026-11-07

- **Pricing:** Free trial available. Weekly plan: $3.99/week. Yearly plan: $39.99/year. Lifetime plan: $69.99 one-time. Subscriptions are managed by Apple.
Source: Brand's website (https://by-jo.com) · 2026-11-07

## Audience

- **Target industry:** Personal finance software
Source: Brand's website (https://by-jo.com) · 2026-11-07

- **Customer base:** Individuals seeking a private, manual way to track personal finances, assets, spending, savings goals, and net worth on iPhone or iPad.
Source: Brand's website (https://by-jo.com) · 2026-11-07

- **Ideal customer profile:** Privacy-conscious iPhone and iPad users who want to track net worth and personal finances without linking a bank account.
Source: Brand's website (https://by-jo.com) · 2026-11-07

- **Use cases:**
  - Tracking net worth across cash, investments, crypto, real estate, vehicles, and other assets
  - Setting and monitoring savings goals
  - Managing subscriptions and recurring expenses
  - Reviewing spending trends over time
  - Viewing asset allocation
  - Tracking finances without linking a bank account
  - Keeping financial data on-device with optional iCloud sync
Source: Brand's website (https://by-jo.com) · 2026-11-07

- **Customer outcomes:**
  - A clearer view of total net worth and asset distribution
  - Progress visibility toward savings targets
  - Better awareness of spending patterns and recurring expenses
  - Private financial tracking without accounts, ads, or tracking
  - Access to financial summaries through home screen widgets
Source: Brand's website (https://by-jo.com) · 2026-11-07

Page last updated 2026-11-07.

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