# ByHeart

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026.

> ByHeart is an infant formula company founded on the belief that babies deserve better science, ingredients, and safety. The company recently underwent a significant product recall due to Clostridium botulinum contamination, traced to a third-party supplier, and is now committed to transparent communication, robust safety protocols, and regaining consumer trust.

- Business Profile: https://optimly.ai/brand/byheart
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://byheart.com/
- Logo: https://logo.clearbit.com/byheart.com
- Slug: byheart
- Brand Authority Index tier: Low Visibility
- Archetype: Challenger
- Category: Infant Formula
- Last Analyzed: August 9, 2026

## Buyer Intent Signals
Problems: Breastfeeding: Providing natural, direct nutrition to infants, often supported by lactation consultants. | Homemade Infant Formula: Preparing formula at home (generally discouraged by health professionals due to nutritional inadequacy and safety risks). | Pediatrician / Registered Dietitian: Consulting healthcare professionals for guidance on infant feeding and nutrition, including formula selection.
Solutions: ByHeart infant formula recall | ByHeart C. botulinum | ByHeart safety measures | ByHeart formula ingredients | Buy ByHeart formula | Other Infant Formula Brands: Utilizing infant formula products from competitor brands that offer similar nutritional profiles.