# Bynder (Content Workflow)
> Bynder is a global leader in digital asset management (DAM), providing brands with a centralized platform to create, find, and distribute content. The Content Workflow module, bolstered by the acquisition of GatherContent, focuses on the collaborative process of structured content creation and editorial approvals.
- URL: https://optimly.ai/brand/bynder-content-workflow
- Slug: bynder-content-workflow