{
  "slug": "byob",
  "name": "Byob",
  "description": "Byob is an invite-only deal network designed for six-figure creators, connecting them with premium brands for sponsored content. The platform streamlines the entire deal process by allowing creators to set their rates, matching them with relevant campaigns, and handling negotiations, invoicing, and escrow-backed payments.",
  "url": "https://optimly.ai/brand/byob",
  "websiteUrl": "https://byob.ai/",
  "logoUrl": "https://logo.clearbit.com/byob.ai",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Influencer Marketing Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-19T16:47:10.957Z",
  "verifiedVitals": {
    "website": "https://byob.ai",
    "category": "influencer marketing platform",
    "what_it_does": "Byob is an invite-only deal network that connects six-figure creators with brands for paid collaborations. It allows creators to set their own rates for content across platforms like TikTok, Instagram, and YouTube, and facilitates premium campaigns, handles invoicing, and ensures escrow-backed payments. The platform aims to streamline the process of securing brand deals for creators.",
    "primary_audience": "six-figure creators and brands",
    "core_product": "An invite-only deal network that matches creators with brands for paid content collaborations, managing rates, payments, and deal flow.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Creators set their own rates for posts, and brands accept or decline these rates. Deals are escrow-backed, and Byob handles invoicing and payments. There is also a deal referral network that earns creators passive commissions."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789990048629
}