{"name":"C-A-L Ranch","domain":"calranch.com","url":"https://optimly.ai/brand/c-a-l-ranch","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"C-A-L Ranch is a ranch and home retailer serving customers through stores and online, with products for farm and ranch, outdoor recreation, clothing, tools, pets, livestock, home improvement and more.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://calranch.com","updated_at":"2026-11-07T06:27:11.945868+00:00"},{"key":"description","label":"Description","shape":"text","content":"C-A-L Ranch operates stores in Arizona, Idaho, Nevada and Utah, alongside an online store. It offers ranch, home, outdoor, sporting, clothing, footwear, pet, livestock, lawn and garden, tools, automotive and related products, plus store services and business sales.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://calranch.com","updated_at":"2026-11-07T06:27:11.945868+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"C-A-L Ranch is committed to supporting local communities and agriculture, including empowering 4-H youth through in-store fundraising, discounts, local events and rodeo sponsorships.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://calranch.com","updated_at":"2026-11-07T06:27:11.945868+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://calranch.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://calranch.com","updated_at":"2026-11-07T06:27:11.945868+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Practical, community-oriented and rooted in ranch, outdoor and Western lifestyle themes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://calranch.com","updated_at":"2026-11-07T06:27:11.945868+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a broad range of products, supplies and services for ranching, farming, home improvement, outdoor recreation, hunting, fishing, pets and everyday rural and active lifestyles.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://calranch.com","updated_at":"2026-11-07T06:27:11.945868+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Omnichannel retail through physical stores and online shopping\nFarm and ranch supplies, including fencing and gates\nOutdoor, sporting, shooting, camping and hiking products\nClothing and footwear retail\nTools, automotive, lawn and garden, home improvement, fireplace and stove products\nPet, horse, livestock and poultry supplies\nPro Sales for special pricing and custom bulk orders\nCountry Club rewards program","source_type":"1p_website","source_label":"Brand's website","source_url":"https://calranch.com","updated_at":"2026-11-07T06:27:11.945868+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Farm & Ranch\nShooting\nSporting & Outdoor\nCamping & Hiking\nPoultry\nPet\nClothing\nFootwear","source_type":"1p_website","source_label":"Brand's website","source_url":"https://calranch.com","updated_at":"2026-11-07T06:27:11.945868+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The site advertises a Best Price Guarantee, free shipping on orders over $99, special pricing and custom bulk orders through Pro Sales, and 10% off select animal-specific project supplies for participating 4-H, FFA and Jr. Rodeo members.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://calranch.com","updated_at":"2026-11-07T06:27:11.945868+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail; farm and ranch supply; outdoor, sporting and Western lifestyle goods.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://calranch.com","updated_at":"2026-11-07T06:27:11.945868+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Ranchers, farmers, outdoor enthusiasts, hunters, anglers, campers, hikers, DIY customers, homeowners, pet owners, horse and livestock owners, and families seeking clothing, footwear and home products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://calranch.com","updated_at":"2026-11-07T06:27:11.945868+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers and small businesses in rural and active outdoor communities needing farm, ranch, home, pet, livestock, outdoor recreation, clothing, footwear, tools and related supplies; Pro Sales also serves customers needing bulk orders.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://calranch.com","updated_at":"2026-11-07T06:27:11.945868+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Fencing and ranch projects\nFarming, livestock, horse, poultry and pet care\nHunting, shooting, fishing, camping and hiking\nLawn, garden and outdoor living projects\nHome improvement, heating, fireplace and stove needs\nAutomotive, tools and powersports needs\nPurchasing clothing and footwear for work, winter and outdoor use\nEmergency preparedness and survival planning","source_type":"1p_website","source_label":"Brand's website","source_url":"https://calranch.com","updated_at":"2026-11-07T06:27:11.945868+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to products for ranch, farm, home, outdoor and Western lifestyles\nAbility to shop online or at stores across Arizona, Idaho, Nevada and Utah\nAccess to store services including propane, licenses, key cutting, layaway and equipment repair\nPotential savings through the Best Price Guarantee, Country Club, free shipping threshold, Pro Sales and eligible youth discounts\nSupport for local 4-H groups through in-store checkout roundups","source_type":"1p_website","source_label":"Brand's website","source_url":"https://calranch.com","updated_at":"2026-11-07T06:27:11.945868+00:00"}]}],"last_refreshed_at":"2026-11-07T06:27:11.956362+00:00","last_changed_at":"2026-11-07T06:27:11.964146+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=35083a30-e29c-49f9-8f50-1a2d43ff8a1c"}