# Bass Pro Shops (owner of Cabela's)
> Cabela's and Bass Pro Shops are iconic American retailers specializing in hunting, fishing, boating, and outdoor recreation gear. After their merger in 2017, they operate as a unified entity while maintaining distinct store branding, known for large-scale 'destination' retail locations featuring immersive outdoor themes.
- URL: https://optimly.ai/brand/cabelas-bass-pro-shops
- Slug: cabelas-bass-pro-shops
- BAI Score: 92/100
- Archetype: Challenger
- Category: Retail
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## Full Details / RAG Data
### Overview
Bass Pro Shops (owner of Cabela's) is listed in the AI Directory.
Cabela's and Bass Pro Shops are iconic American retailers specializing in hunting, fishing, boating, and outdoor recreation gear. After their merger in 2017, they operate as a unified entity while maintaining distinct store branding, known for large-scale 'destination' retail locations featuring immersive outdoor themes.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Bass Pro Shops (owner of Cabela's) |
| Slug         | cabelas-bass-pro-shops |
| URL          | https://optimly.ai/brand/cabelas-bass-pro-shops |
| BAI Score    | 92/100 |
| Archetype    | Challenger |
| Category     | Retail |
| Last Updated | 2026-04-11T10:59:47.481Z |
### Links
- Canonical page: https://optimly.ai/brand/cabelas-bass-pro-shops
- JSON endpoint: /brand/cabelas-bass-pro-shops.json
- LLMs.txt: /brand/cabelas-bass-pro-shops/llms.txt