# Bass Pro Shops (owner of Cabela's)
> Cabela's and Bass Pro Shops are iconic American retailers specializing in hunting, fishing, boating, and outdoor recreation gear. After their merger in 2017, they operate as a unified entity while maintaining distinct store branding, known for large-scale 'destination' retail locations featuring immersive outdoor themes.
- URL: https://optimly.ai/brand/cabelas-bass-pro-shops
- Slug: cabelas-bass-pro-shops
- BAI Score: 92/100
- Archetype: Challenger
- Category: Retail