{
  "slug": "cake",
  "name": "Cake",
  "description": "Cake is an equity management platform that transforms ownership into a measurable performance driver, providing cap table accuracy, compliance readiness, and tools for capital raises and employee equity motivation. It is designed to streamline complex equity workflows for founders, finance teams, employees, investors, and law firms.",
  "url": "https://optimly.ai/brand/cake",
  "websiteUrl": "https://cakeequity.com/",
  "logoUrl": "https://logo.clearbit.com/cakeequity.com",
  "baiScore": 91.7,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Equity Compensation Management Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-04T01:47:12.744Z",
  "verifiedVitals": {
    "website": "https://cakeequity.com",
    "category": "Equity Management Platform",
    "what_it_does": "Cake is an equity management platform that helps companies manage cap tables, facilitate capital raises, ensure compliance, and motivate employees through equity ownership. It streamlines complex equity workflows, making them fast and repeatable.",
    "primary_audience": "Founders, finance professionals (CFOs), employees, investors, and law firms, serving companies across all stages of growth.",
    "core_product": "An equity management platform offering features such as cap table management, capital raise tools (scenario modeling, SAFEs, convertible notes), compliance management (83(b), QSBS, Form 3921, ASC 718), and an employee app for equity motivation (stock options, restricted stock, equity benchmarking).",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Cake offers a free tier for up to 5 stakeholders. Beyond that, it has subscription-based annual plans: Build (for pre-seed, $1000 annually for 25 stakeholders), Team (most popular, for Seed & Series A, $2750 annually for 40 stakeholders, includes 2x 409As), and Pro (custom pricing for finance executives, 100+ stakeholders)."
    },
    "named_competitors": [
      "Carta",
      "Pulley"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789857034196
}