# Cala Health > Cala Health develops and markets the Cala kIQ System, an FDA-cleared, wearable device that delivers transcutaneous afferent patterned stimulation (TAPS) therapy to provide on-demand, effective relief for action hand tremor in people with essential tremor and Parkinson’s disease. It emphasizes individualized treatment, patient empowerment through data, and increasing insurance coverage. - URL: https://optimly.ai/brand/cala-health - Logo: https://logo.clearbit.com/https://calahealth.com/ - Slug: cala-health - BAI Score: 27/100 - Archetype: Challenger - Category: Healthcare - Last Analyzed: July 26, 2026 ## Buyer Intent Signals Problems: Medication Management: Patients manage tremors through oral medications (e.g., beta-blockers, anti-seizure drugs), often requiring dosage adjustments and potentially experiencing side effects, without | Living with Tremors: Individuals may choose not to pursue active treatment for their tremors, potentially leading to continued functional impairment, reduced independence, and a decline in quality of Solutions: Deep Brain Stimulation (DBS): An invasive surgical procedure that involves implanting electrodes in specific brain areas to regulate abnormal brain activity responsible for tremors. This is a more agg | Focused Ultrasound: A non-invasive procedure that uses highly focused ultrasound waves to create a lesion in the brain, typically in the thalamus, to reduce tremors. While non-invasive externally, it