{
  "slug": "calorieking",
  "name": "CalorieKing",
  "description": "CalorieKing is a trusted food database offering nutrition facts for various brands and restaurants, along with tools like a free calorie counter and exercise journal for weight management. It also provides a Food API and data license for developers to build health applications.",
  "url": "https://optimly.ai/brand/calorieking",
  "websiteUrl": "https://calorieking.com/",
  "logoUrl": "https://logo.clearbit.com/calorieking.com",
  "baiScore": 48.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Nutrition Tracking Apps",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-04T02:13:22.027Z",
  "verifiedVitals": {
    "website": "https://calorieking.com",
    "what_it_does": "CalorieKing provides a comprehensive food database with nutrition facts for various brands and fast-food restaurants. It offers a free calorie counter and exercise journal (ControlMyWeight™) to assist users with weight loss and management. Additionally, it publishes best-selling nutrition books and provides a Food API and Data License for developers to access its nutritional information.",
    "primary_audience": "Individuals seeking nutrition information, weight loss, and weight management tools, as well as developers building health applications.",
    "core_product": "An extensive food database, the ControlMyWeight™ calorie counter and exercise journal, and nutrition books.",
    "parent_ownership": "Privately held, founded by Allan Borushek.",
    "named_competitors": [
      "MyFitnessPal",
      "Lose It!",
      "Cronometer",
      "Oviva",
      "WW",
      "Season Health"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789918979957
}