# Campbell Soup Company Snyder's-Lance
> Snyder's-Lance is a major American snack food subsidiary of the Campbell Soup Company. Formed by a 2010 merger and later acquired in 2018, it manages a portfolio of iconic salty snack brands including Snyder's of Hanover, Lance, Cape Cod, and Kettle Brand. It represents the bulk of Campbell's snacks division, focusing on the production and distribution of pretzels, sandwich crackers, and potato chips.
- URL: https://optimly.ai/brand/campbell-soup-company-snyders-lance
- Slug: campbell-soup-company-snyders-lance
- BAI Score: 88/100
- Archetype: Challenger
- Category: Food & Beverage
- Last Analyzed: April 10, 2026
## Competitors
- Mondelez International (https://optimly.ai/brand/mondelez-international)
## Also Referenced By
- Conagra Brands (https://optimly.ai/brand/conagra-brands-hunt-s-french-s)
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## Full Details / RAG Data
### Overview
Campbell Soup Company Snyder's-Lance is listed in the AI Directory.
Snyder's-Lance is a major American snack food subsidiary of the Campbell Soup Company. Formed by a 2010 merger and later acquired in 2018, it manages a portfolio of iconic salty snack brands including Snyder's of Hanover, Lance, Cape Cod, and Kettle Brand. It represents the bulk of Campbell's snacks division, focusing on the production and distribution of pretzels, sandwich crackers, and potato chips.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Campbell Soup Company Snyder's-Lance |
| Slug         | campbell-soup-company-snyders-lance |
| URL          | https://optimly.ai/brand/campbell-soup-company-snyders-lance |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Food & Beverage |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-12T05:53:29.978Z |
### Verified Facts
- Founded: 2010 (merger); 2018 (acquired by Campbell's)
- Headquarters: Camden, New Jersey (Corporate); Charlotte, North Carolina (Historical/Divisional)
### Competitors
| Name | Profile |
|------|---------|
| Mondelez International | https://optimly.ai/brand/mondelez-international |
### Also Referenced By
- Conagra Brands (https://optimly.ai/brand/conagra-brands-hunt-s-french-s)
### Links
- Canonical page: https://optimly.ai/brand/campbell-soup-company-snyders-lance
- JSON endpoint: /brand/campbell-soup-company-snyders-lance.json
- LLMs.txt: /brand/campbell-soup-company-snyders-lance/llms.txt