{"name":"Camping World","domain":"campingworld.com","url":"https://optimly.ai/brand/camping-world","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"RV retailer offering new and used RVs, RV parts and supplies, camping equipment, outdoor gear, financing, and service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingworld.com","updated_at":"2026-11-07T06:58:47.049893+00:00"},{"key":"description","label":"Description","shape":"text","content":"Camping World sells new and used recreational vehicles across multiple RV classes, along with RV parts, accessories, camping supplies, and outdoor gear. It also provides RV financing, trade-ins, service and maintenance, installation, sales locations, and direct-to-consumer RV purchasing through CW Direct.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingworld.com","updated_at":"2026-11-07T06:58:47.049893+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Making RVing fun & easy since 1966.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingworld.com","updated_at":"2026-11-07T06:58:47.049893+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://campingworld.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingworld.com","updated_at":"2026-11-07T06:58:47.049893+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, accessible, and value-focused, emphasizing convenience, savings, and making RVing easy.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingworld.com","updated_at":"2026-11-07T06:58:47.049893+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1966","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingworld.com","updated_at":"2026-11-07T06:58:47.049893+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps people shop for, finance, purchase, maintain, equip, and sell recreational vehicles and enjoy camping and outdoor activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingworld.com","updated_at":"2026-11-07T06:58:47.049893+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"New and used RV sales\nManufacturer-direct RV sales through CW Direct\nRV financing\nRV trade-ins\nRV delivery and pickup arrangements\nRV service and maintenance\nRV renovation and collision services\nRV installation services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingworld.com","updated_at":"2026-11-07T06:58:47.049893+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"New RVs\nUsed RVs\nTravel trailers\nFifth wheels\nClass A RVs\nClass B and camper vans\nClass C RVs\nSmall campers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingworld.com","updated_at":"2026-11-07T06:58:47.049893+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"CW Direct offers manufacturer-direct pricing with no dealership markups, transportation costs, or added fees, and states that the displayed price is the price paid. Financing is available, and RV listings are organized by price and monthly payment ranges.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingworld.com","updated_at":"2026-11-07T06:58:47.049893+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Recreational vehicles, camping, outdoor recreation, and automotive/RV services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingworld.com","updated_at":"2026-11-07T06:58:47.049893+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"RV buyers, RV owners, campers, outdoor enthusiasts, and people looking to sell or consign an RV.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingworld.com","updated_at":"2026-11-07T06:58:47.049893+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking to buy a new or used RV, equip or maintain an RV, finance or trade in an RV, or purchase camping and outdoor gear.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingworld.com","updated_at":"2026-11-07T06:58:47.049893+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for a new RV\nShopping for a used or pre-owned RV\nBuying an RV directly from manufacturers through CW Direct\nFinancing an RV purchase\nTrading in an existing RV\nArranging RV delivery or factory pickup\nMaintaining or repairing an RV\nRenovating or repairing collision damage on an RV","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingworld.com","updated_at":"2026-11-07T06:58:47.049893+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to new and used RV inventory across many RV classes\nPotential savings through manufacturer-direct pricing\nA purchase experience without dealership markups or added transportation fees through CW Direct\nFinancing and trade-in options\nRV pickup in Elkhart, Indiana or arranged delivery\nAccess to RV service, maintenance, renovation, collision, and installation support\nAccess to parts, supplies, camping equipment, and outdoor gear\nA stated goal of making RVing fun and easy","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingworld.com","updated_at":"2026-11-07T06:58:47.049893+00:00"}]}],"last_refreshed_at":"2026-11-07T06:58:47.056739+00:00","last_changed_at":"2026-11-07T06:58:47.067973+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=5fb3deaa-20b8-4298-903e-e992f94efdb5"}