# canton-fair-china > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026. > The Canton Fair, officially known as the China Import and Export Fair, is a comprehensive international trading event with the longest history, largest scale, most complete exhibit variety, largest buyer attendance, broadest distribution of buyers' source country, and greatest business turnover in China. It serves as a vital platform for global trade, facilitating imports and exports. - Business Profile: https://optimly.ai/brand/canton-fair-china - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://canton-fair-china.com/ - Logo: https://logo.clearbit.com/canton-fair-china.com - Slug: canton-fair-china - Brand Authority Index tier: Emerging - Archetype: Incumbent - Category: Trade Fair - Last Analyzed: August 9, 2026 ## Buyer Intent Signals Problems: Direct Sourcing Trips to Industrial Clusters: Businesses organize private trips to specific industrial regions or cities in China to visit factories and meet suppliers directly, bypassing large genera | Sourcing and Procurement Agents: Engaging professional sourcing agencies or consultants based in China or internationally to identify, vet, and manage suppliers on behalf of a buyer. Solutions: Canton Fair dates | China Import and Export Fair | Guangzhou trade exhibition | Alibaba.com / Made-in-China.com: Online B2B marketplaces that allow buyers to find, communicate with, and purchase directly from Chinese suppliers without attending a physical fair.