{"name":"Capelli New York","domain":"capellinewyork.com","url":"https://optimly.ai/brand/capelli-new-york","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Capelli New York designs, manufactures and markets private-label and branded fashion products for women, men, teens, tweens and kids.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capellinewyork.com","updated_at":"2026-11-07T07:01:31.293459+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded in 1990 and headquartered in New York City, Capelli New York is a global fashion products company with more than 3,000 employees across North America, Europe and Asia. Its product lines include fashion accessories, jewelry, hosiery, footwear, rainwear, personal protective equipment, athletic gear, fitness products, sleepwear, home fashion and novelty gifts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capellinewyork.com","updated_at":"2026-11-07T07:01:31.293459+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To deliver high-quality, on-trend products while focusing on each brand’s uniqueness and value proposition and supporting the strategy and integrity of its partners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capellinewyork.com","updated_at":"2026-11-07T07:01:31.293459+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://capellinewyork.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capellinewyork.com","updated_at":"2026-11-07T07:01:31.293459+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Corporate, quality-focused and partner-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capellinewyork.com","updated_at":"2026-11-07T07:01:31.293459+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1990","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capellinewyork.com","updated_at":"2026-11-07T07:01:31.293459+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"New York City, New York, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capellinewyork.com","updated_at":"2026-11-07T07:01:31.293459+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides end-to-end sourcing, design, development, manufacturing and distribution of on-trend private-label and branded fashion products, helping retail clients respond quickly to fashion trends and meet time-sensitive delivery needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capellinewyork.com","updated_at":"2026-11-07T07:01:31.293459+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Sourcing raw materials\nInnovative design\nProduct development\nManufacturing in company-owned factories\nQuality assurance testing\nGlobal operations across North America, Europe and Asia\nFashion trend responsiveness\nDistribution through offices and distribution centers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capellinewyork.com","updated_at":"2026-11-07T07:01:31.293459+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Fashion accessories\nJewelry\nHosiery\nFootwear\nRainwear\nPersonal Protective Equipment\nAthletic gear\nFitness products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capellinewyork.com","updated_at":"2026-11-07T07:01:31.293459+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website lists retail products such as rain boots at $34.95 and $39.95. Pricing for private-label and branded programs is not stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capellinewyork.com","updated_at":"2026-11-07T07:01:31.293459+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Fashion and retail.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capellinewyork.com","updated_at":"2026-11-07T07:01:31.293459+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Domestic and international leading department stores, national chains and specialty stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capellinewyork.com","updated_at":"2026-11-07T07:01:31.293459+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Retailers seeking private-label or branded, on-trend fashion products across women's, men's, teen, tween and kids' categories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capellinewyork.com","updated_at":"2026-11-07T07:01:31.293459+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Developing private-label fashion products\nManufacturing branded fashion products\nSourcing and developing seasonal merchandise\nProviding rainwear and footwear for wet-weather use\nSupplying accessories, jewelry, hosiery, athletic, fitness, sleepwear, home fashion and novelty gift products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capellinewyork.com","updated_at":"2026-11-07T07:01:31.293459+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"High-quality products supported by quality assurance testing\nFaster response to current fashion trends\nCompetitive pricing enabled by high-volume purchasing power\nTimely delivery within time-sensitive windows\nAccess to a global sourcing, manufacturing and distribution network","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capellinewyork.com","updated_at":"2026-11-07T07:01:31.293459+00:00"}]}],"last_refreshed_at":"2026-11-07T07:01:31.301347+00:00","last_changed_at":"2026-11-07T07:01:31.309767+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=bdeee321-08d3-46b5-90b0-40a31eaa6182"}