{"name":"Capitol II Theatre","domain":"capitol2.com","url":"https://optimly.ai/brand/capitol-ii-theatre","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Historic two-screen movie theater in Newton, Iowa, showing current and upcoming films with concessions, online ticketing, private screenings, and accessibility services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capitol2.com","updated_at":"2026-11-07T06:27:02.757031+00:00"},{"key":"description","label":"Description","shape":"text","content":"Capitol II Theatre is a historic cinema located in the Hotel Maytag Building on the square in downtown Newton, Iowa. The theatre shows current and upcoming movies, offers concessions and adult beverages, sells tickets and gift cards online, hosts free movie events, and provides assistive listening and closed-captioning devices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capitol2.com","updated_at":"2026-11-07T06:27:02.757031+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide customers with the most enjoyable movie-going experience possible.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capitol2.com","updated_at":"2026-11-07T06:27:02.757031+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Dawn and Paul Bleeker took on operation of the theatre in late 2012.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capitol2.com","updated_at":"2026-11-07T06:27:02.757031+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://capitol2.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capitol2.com","updated_at":"2026-11-07T06:27:02.757031+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, community-oriented, informative, and playful, with a strong local and family-friendly character.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capitol2.com","updated_at":"2026-11-07T06:27:02.757031+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1927, when the Capitol Theatre was built in the Hotel Maytag Building.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capitol2.com","updated_at":"2026-11-07T06:27:02.757031+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"116 1st Street North, Newton, Iowa 50208, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capitol2.com","updated_at":"2026-11-07T06:27:02.757031+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides local access to theatrical movie entertainment, food and drinks, ticketing, special screenings, and accessible viewing services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capitol2.com","updated_at":"2026-11-07T06:27:02.757031+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Showing current and upcoming theatrical movies\nOnline ticket purchasing\nConcessions and adult beverage service\nPrivate screenings\nFree movie events\nOnline gift cards with instant email delivery\nWeekly emailed showtimes and a mobile app for showtimes and ticket purchases\nMovie suggestion collection and audience voting","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capitol2.com","updated_at":"2026-11-07T06:27:02.757031+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Movie screenings\nConcessions, including popcorn, fountain drinks, and adult beverages\nOnline movie tickets\nGift cards and certificates\nPrivate screenings\nFree community movie events\nMobile app for showtimes and ticket purchases","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capitol2.com","updated_at":"2026-11-07T06:27:02.757031+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"May Day offerings listed on the site include regular baskets for $3.00, baskets with M&Ms for $3.50, and bulk bags of popcorn for $30.00. General ticket and concession pricing is not provided in the scraped text.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capitol2.com","updated_at":"2026-11-07T06:27:02.757031+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Cinema, movie theater, and entertainment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capitol2.com","updated_at":"2026-11-07T06:27:02.757031+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Moviegoers and local community members in Newton, Iowa, and the surrounding area, including families, youth, and patrons with hearing or vision impairments.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capitol2.com","updated_at":"2026-11-07T06:27:02.757031+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Local and regional moviegoers seeking a historic, community-oriented cinema in Newton, Iowa, including customers looking for mainstream films, concessions, special events, private screenings, or accessible movie-viewing equipment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capitol2.com","updated_at":"2026-11-07T06:27:02.757031+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Watching current theatrical releases\nPlanning movie visits using showtimes and online ticketing\nPurchasing concessions and adult beverages\nAttending free movie events\nBooking a private screening\nBuying online gift cards\nUsing closed captions, assistive listening, or descriptive narration\nSuggesting or voting on movies","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capitol2.com","updated_at":"2026-11-07T06:27:02.757031+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to current and upcoming movies close to home\nA more enjoyable and comfortable movie-going experience\nConvenient online ticket and gift-card purchasing\nAccess to concessions and beverage choices\nImproved accessibility for hearing- and vision-impaired patrons\nOpportunities to attend free community movie events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capitol2.com","updated_at":"2026-11-07T06:27:02.757031+00:00"}]}],"last_refreshed_at":"2026-11-07T06:27:02.765793+00:00","last_changed_at":"2026-11-07T06:27:02.772951+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=a8dbaea1-c198-44b7-99c2-d006e4ba3f88"}