{"name":"Capri Drive-In","domain":"capridrive-in.com","url":"https://optimly.ai/brand/capri-drive-in","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Capri Drive-In is a two-screen outdoor movie theater in Coldwater, Michigan, offering drive-in film screenings, concessions, and family entertainment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capridrive-in.com","updated_at":"2026-11-08T02:29:25.827229+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Capri Drive-In is a historic two-screen drive-in theater located on US-12 just west of downtown Coldwater in Southwest Michigan. It offers digital projection, FM stereo sound, a snack bar, outdoor viewing, and movie screenings on Friday through Sunday nights.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capridrive-in.com","updated_at":"2026-11-08T02:29:25.827229+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide quality movie presentations, delicious snacks at reasonable prices, and a safe, clean environment for patrons and families.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capridrive-in.com","updated_at":"2026-11-08T02:29:25.827229+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The Capri Drive-In was built and opened by John Magocs Sr. and Mary Magocs in 1964. John Magocs Sr. was the original owner.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capridrive-in.com","updated_at":"2026-11-08T02:29:25.827229+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://capridrive-in.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capridrive-in.com","updated_at":"2026-11-08T02:29:25.827229+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, nostalgic, family-oriented, and informative.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capridrive-in.com","updated_at":"2026-11-08T02:29:25.827229+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1964","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capridrive-in.com","updated_at":"2026-11-08T02:29:25.827229+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"119 W Chicago Rd, Coldwater, MI 49036, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capridrive-in.com","updated_at":"2026-11-08T02:29:25.827229+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides an outdoor, family-friendly movie and entertainment experience with in-car viewing, radio audio, concessions, and spacious parking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capridrive-in.com","updated_at":"2026-11-08T02:29:25.827229+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Two-screen outdoor movie exhibition\nDigital projection\nFM stereo sound broadcast to vehicles or portable radios\nDrive-in parking and outdoor viewing\nSnack bar and concessions\nFamily entertainment and customer amenities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capridrive-in.com","updated_at":"2026-11-08T02:29:25.827229+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Drive-in movie screenings\nConcessions including sandwiches, nachos, pizza, popcorn, beverages, and candy\nPortable radio rentals\nCapri Drive-In T-shirts and popcorn buckets\nNewsletter with upcoming movie listings and events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capridrive-in.com","updated_at":"2026-11-08T02:29:25.827229+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Admission is $12 for adults, $5 for children ages 5–11, and free for children under 5. Portable radios are rented for $5. Bringing outside food incurs a $5 food voucher fee.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capridrive-in.com","updated_at":"2026-11-08T02:29:25.827229+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Entertainment and cinema","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capridrive-in.com","updated_at":"2026-11-08T02:29:25.827229+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families and moviegoers from throughout the lower half of Michigan, as well as Indiana and Ohio. The site states that the majority of patrons come from outside the Branch County area.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capridrive-in.com","updated_at":"2026-11-08T02:29:25.827229+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Families and moviegoers seeking a nostalgic, outdoor drive-in theater experience in Southwest Michigan and nearby areas.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capridrive-in.com","updated_at":"2026-11-08T02:29:25.827229+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Watching double-feature movies from a vehicle\nEnjoying family entertainment outdoors\nUsing lawn chairs, blankets, or vehicle seating for movie viewing\nPurchasing food and beverages at the snack bar\nListening to movie audio through a vehicle or rented portable radio\nAttending Friday through Sunday night screenings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capridrive-in.com","updated_at":"2026-11-08T02:29:25.827229+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a family-friendly movie night\nA nostalgic drive-in theater experience\nConvenient in-car or outdoor movie viewing\nAccess to concessions and entertainment amenities\nA clean and maintained environment for movie outings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://capridrive-in.com","updated_at":"2026-11-08T02:29:25.827229+00:00"}]}],"last_refreshed_at":"2026-11-08T02:29:25.836317+00:00","last_changed_at":"2026-11-08T02:29:25.843452+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=2b4c1178-1dd9-42b4-b679-c2c8bc04fda0"}