# Capri Drive-In > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08. - **Brand record:** https://optimly.ai/brand/capri-drive-in - **Dataset:** https://optimly.ai/brand/capri-drive-in.json - **Markdown:** https://optimly.ai/brand/capri-drive-in/llms.txt - **Official website:** https://capridrive-in.com - **Slug:** capri-drive-in - **Categories:** media-entertainment ## Overview - **Tagline:** Capri Drive-In is a two-screen outdoor movie theater in Coldwater, Michigan, offering drive-in film screenings, concessions, and family entertainment. Source: Brand's website (https://capridrive-in.com) · 2026-11-08 - **Description:** The Capri Drive-In is a historic two-screen drive-in theater located on US-12 just west of downtown Coldwater in Southwest Michigan. It offers digital projection, FM stereo sound, a snack bar, outdoor viewing, and movie screenings on Friday through Sunday nights. Source: Brand's website (https://capridrive-in.com) · 2026-11-08 ## Identity - **Mission:** To provide quality movie presentations, delicious snacks at reasonable prices, and a safe, clean environment for patrons and families. Source: Brand's website (https://capridrive-in.com) · 2026-11-08 - **Founders & leadership:** The Capri Drive-In was built and opened by John Magocs Sr. and Mary Magocs in 1964. John Magocs Sr. was the original owner. Source: Brand's website (https://capridrive-in.com) · 2026-11-08 - **Website:** https://capridrive-in.com Source: Brand's website (https://capridrive-in.com) · 2026-11-08 - **Voice & tone:** Welcoming, nostalgic, family-oriented, and informative. Source: Brand's website (https://capridrive-in.com) · 2026-11-08 - **Founded:** 1964 Source: Brand's website (https://capridrive-in.com) · 2026-11-08 - **Headquarters:** 119 W Chicago Rd, Coldwater, MI 49036, United States Source: Brand's website (https://capridrive-in.com) · 2026-11-08 ## Offerings - **Problem solved:** Provides an outdoor, family-friendly movie and entertainment experience with in-car viewing, radio audio, concessions, and spacious parking. Source: Brand's website (https://capridrive-in.com) · 2026-11-08 - **Core capabilities:** - Two-screen outdoor movie exhibition - Digital projection - FM stereo sound broadcast to vehicles or portable radios - Drive-in parking and outdoor viewing - Snack bar and concessions - Family entertainment and customer amenities Source: Brand's website (https://capridrive-in.com) · 2026-11-08 - **Products / SKUs:** - Drive-in movie screenings - Concessions including sandwiches, nachos, pizza, popcorn, beverages, and candy - Portable radio rentals - Capri Drive-In T-shirts and popcorn buckets - Newsletter with upcoming movie listings and events Source: Brand's website (https://capridrive-in.com) · 2026-11-08 - **Pricing:** Admission is $12 for adults, $5 for children ages 5–11, and free for children under 5. Portable radios are rented for $5. Bringing outside food incurs a $5 food voucher fee. Source: Brand's website (https://capridrive-in.com) · 2026-11-08 ## Audience - **Target industry:** Entertainment and cinema Source: Brand's website (https://capridrive-in.com) · 2026-11-08 - **Customer base:** Families and moviegoers from throughout the lower half of Michigan, as well as Indiana and Ohio. The site states that the majority of patrons come from outside the Branch County area. Source: Brand's website (https://capridrive-in.com) · 2026-11-08 - **Ideal customer profile:** Families and moviegoers seeking a nostalgic, outdoor drive-in theater experience in Southwest Michigan and nearby areas. Source: Brand's website (https://capridrive-in.com) · 2026-11-08 - **Use cases:** - Watching double-feature movies from a vehicle - Enjoying family entertainment outdoors - Using lawn chairs, blankets, or vehicle seating for movie viewing - Purchasing food and beverages at the snack bar - Listening to movie audio through a vehicle or rented portable radio - Attending Friday through Sunday night screenings Source: Brand's website (https://capridrive-in.com) · 2026-11-08 - **Customer outcomes:** - Access to a family-friendly movie night - A nostalgic drive-in theater experience - Convenient in-car or outdoor movie viewing - Access to concessions and entertainment amenities - A clean and maintained environment for movie outings Source: Brand's website (https://capridrive-in.com) · 2026-11-08 Page last updated 2026-11-08. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.