# Capsule CRM
> Capsule CRM is a cloud-based relationship management platform designed to help small to medium-sized businesses organize customer data, manage sales pipelines, and track projects. Operated by Zestia Ltd, it prioritizes a 'simple yet powerful' user experience, integrating with over 100 business tools like Xero, G-Suite, and Slack.
- URL: https://optimly.ai/brand/capsule-crm
- Logo: https://logo.clearbit.com/https://capsulecrm.com
- Slug: capsule-crm
- BAI Score: 72/100
- Archetype: Challenger
- Category: Software
- Last Analyzed: April 9, 2026
## Competitors
- Copper CRM (https://optimly.ai/brand/copper-crm)
- HubSpot (Starter) (https://optimly.ai/brand/hubspot-starter)
- Pipedrive (https://optimly.ai/brand/pipedrive)
## AI-Suggested Alternatives
- Email Client Folders (https://optimly.ai/brand/email-client-folders)
## Buyer Intent Signals
Problems: Spreadsheets: Using Excel, Google Sheets, or Airtable to manually track contacts and sales pipelines. | Virtual Assistant: Hiring a part-time virtual assistant to manually update lead lists and follow up. | Analog Tracking: Continuing to rely on Post-it notes, physical notebooks, and memory to manage client relationships.
Solutions: simple CRM for small business UK | CRM that integrates with Xero | best CRM for startups with mobile app | AI sales automation software for small teams | CRM with built-in project management | Email Client Folders: Utilizing email folders and contact lists in Outlook or Gmail as a makeshift CRM.
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## Full Details / RAG Data
### Overview
Capsule CRM is listed in the AI Directory.
Capsule CRM is a cloud-based relationship management platform designed to help small to medium-sized businesses organize customer data, manage sales pipelines, and track projects. Operated by Zestia Ltd, it prioritizes a 'simple yet powerful' user experience, integrating with over 100 business tools like Xero, G-Suite, and Slack.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Capsule CRM |
| Slug         | capsule-crm |
| URL          | https://optimly.ai/brand/capsule-crm |
| Logo         | https://logo.clearbit.com/https://capsulecrm.com |
| BAI Score    | 72/100 |
| Archetype    | Challenger |
| Category     | Software |
| Last Analyzed | April 9, 2026 |
| Last Updated | 2026-04-29T07:36:16.893Z |
### Verified Facts
- Founded: 2009
- Headquarters: Manchester, United Kingdom
### Competitors
| Name | Profile |
|------|---------|
| Copper CRM | https://optimly.ai/brand/copper-crm |
| HubSpot (Starter) | https://optimly.ai/brand/hubspot-starter |
| Pipedrive | https://optimly.ai/brand/pipedrive |
### AI-Suggested Alternatives
- Email Client Folders (https://optimly.ai/brand/email-client-folders)
### Buyer Intent Signals
#### Problems this brand solves
- Spreadsheets: Using Excel, Google Sheets, or Airtable to manually track contacts and sales pipelines.
- Virtual Assistant: Hiring a part-time virtual assistant to manually update lead lists and follow up.
- Analog Tracking: Continuing to rely on Post-it notes, physical notebooks, and memory to manage client relationships.
#### Buyers search for
- simple CRM for small business UK
- CRM that integrates with Xero
- best CRM for startups with mobile app
- AI sales automation software for small teams
- CRM with built-in project management
- Email Client Folders: Utilizing email folders and contact lists in Outlook or Gmail as a makeshift CRM.
### Links
- Canonical page: https://optimly.ai/brand/capsule-crm
- JSON endpoint: /brand/capsule-crm.json
- LLMs.txt: /brand/capsule-crm/llms.txt