# Carat
> Carat is a global media buying agency and experience designer that pioneers in media to build modern businesses by bringing brands closer to their target audiences. They focus on consumer empathy and leveraging new media possibilities to drive both immediate performance and long-term transformation for scaled brands.
- URL: https://optimly.ai/brand/carat
- Logo: https://logo.clearbit.com/https://carat.com
- Slug: carat
- BAI Score: 42/100
- Archetype: Incumbent
- Category: Marketing and Advertising
- Last Analyzed: July 1, 2026
## Buyer Intent Signals
Problems: Difficulty with media effectiveness | Fragmented media strategies | Lack of global media reach and coordination | Struggling to optimize audience engagement | Need for innovative media experiences | Desire for immediate performance and long-term brand transformation
Solutions: Seeking a global media buying agency | Looking for experience design in media | Need for audience optimization services | Searching for strategic media planning | Wanting integrated global marketing solutions | Evaluating agencies for brand performance and transformation
Comparisons: Comparing global media agencies | Assessing agency expertise in experience design and consumer empathy | Evaluating an agency's technological capabilities in media | Reviewing case studies of media campaigns | Understanding an agency's global footprint and team size