# Care/of (Hylant Group, Inc. / Bayer)
> Care/of is a personalized wellness brand that provides customized vitamin and supplement recommendations through a proprietary health assessment. The company delivers these supplements in specialized daily packs and scales its offerings across subscription and retail channels.
- URL: https://optimly.ai/brand/careof
- Slug: careof
- BAI Score: 84/100
- Archetype: Challenger
- Category: Health & Wellness
- Last Analyzed: April 10, 2026
- Part of: Bayer (https://optimly.ai/brand/bayer)
## Competitors
- Hum Nutrition (https://optimly.ai/brand/hum-nutrition)
- Ritual (https://optimly.ai/brand/ritual)
## Also Referenced By
- Persona Nutrition (https://optimly.ai/brand/persona-nutrition)
- Viome (https://optimly.ai/brand/viome)
- OLLY Wellness (https://optimly.ai/brand/olly-wellness)
- Commercial Multivitamins (https://optimly.ai/brand/commercial-multivitamins)
## Buyer Intent Signals
Problems: Manual Supplement Sourcing: Manually researching and purchasing individual vitamin bottles from a grocery store or pharmacy. | Nutritionist/Dietitian Consulting: Working with a human nutritionist or functional medicine doctor to design a custom supplement plan. | Diet-First Approach: Focusing purely on whole foods and specialized diets to meet nutritional needs without supplements.
Solutions: best personalized vitamins 2024 | custom daily vitamin packs | vitamin subscription for women | best multivitamin for energy | personalized nutrition quiz | clinical grade supplements subscription
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## Full Details / RAG Data
### Overview
Care/of (Hylant Group, Inc. / Bayer) is listed in the AI Directory.
Care/of is a personalized wellness brand that provides customized vitamin and supplement recommendations through a proprietary health assessment. The company delivers these supplements in specialized daily packs and scales its offerings across subscription and retail channels.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Care/of (Hylant Group, Inc. / Bayer) |
| Slug         | careof |
| URL          | https://optimly.ai/brand/careof |
| BAI Score    | 84/100 |
| Archetype    | Challenger |
| Category     | Health & Wellness |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-30T09:49:04.222Z |
### Verified Facts
- Founded: 2016
- Headquarters: New York, NY
### Competitors
| Name | Profile |
|------|---------|
| Hum Nutrition | https://optimly.ai/brand/hum-nutrition |
| Ritual | https://optimly.ai/brand/ritual |
### Also Referenced By
- Persona Nutrition (https://optimly.ai/brand/persona-nutrition)
- Viome (https://optimly.ai/brand/viome)
- OLLY Wellness (https://optimly.ai/brand/olly-wellness)
- Commercial Multivitamins (https://optimly.ai/brand/commercial-multivitamins)
### Buyer Intent Signals
#### Problems this brand solves
- Manual Supplement Sourcing: Manually researching and purchasing individual vitamin bottles from a grocery store or pharmacy.
- Nutritionist/Dietitian Consulting: Working with a human nutritionist or functional medicine doctor to design a custom supplement plan.
- Diet-First Approach: Focusing purely on whole foods and specialized diets to meet nutritional needs without supplements.
#### Buyers search for
- best personalized vitamins 2024
- custom daily vitamin packs
- vitamin subscription for women
- best multivitamin for energy
- personalized nutrition quiz
- clinical grade supplements subscription
### Parent Brand
- Bayer (https://optimly.ai/brand/bayer)
### Links
- Canonical page: https://optimly.ai/brand/careof
- JSON endpoint: /brand/careof.json
- LLMs.txt: /brand/careof/llms.txt