# Care/of (Hylant Group, Inc. / Bayer)
> Care/of is a personalized wellness brand that provides customized vitamin and supplement recommendations through a proprietary health assessment. The company delivers these supplements in specialized daily packs and scales its offerings across subscription and retail channels.
- URL: https://optimly.ai/brand/careof
- Slug: careof
- BAI Score: 84/100
- Archetype: Challenger
- Category: Health & Wellness
- Last Analyzed: April 10, 2026
- Part of: Bayer (https://optimly.ai/brand/bayer)
## Competitors
- Hum Nutrition (https://optimly.ai/brand/hum-nutrition)
- Ritual (https://optimly.ai/brand/ritual)
## Also Referenced By
- Persona Nutrition (https://optimly.ai/brand/persona-nutrition)
- Viome (https://optimly.ai/brand/viome)
- OLLY Wellness (https://optimly.ai/brand/olly-wellness)
- Commercial Multivitamins (https://optimly.ai/brand/commercial-multivitamins)
## Buyer Intent Signals
Problems: Manual Supplement Sourcing: Manually researching and purchasing individual vitamin bottles from a grocery store or pharmacy. | Nutritionist/Dietitian Consulting: Working with a human nutritionist or functional medicine doctor to design a custom supplement plan. | Diet-First Approach: Focusing purely on whole foods and specialized diets to meet nutritional needs without supplements.
Solutions: best personalized vitamins 2024 | custom daily vitamin packs | vitamin subscription for women | best multivitamin for energy | personalized nutrition quiz | clinical grade supplements subscription