{
  "slug": "cariuma",
  "name": "Cariuma",
  "description": "Cariuma is a footwear brand that specialized in sustainable sneakers for skateboarding and lifestyle wear. As of recent updates, the brand's primary digital storefront has transitioned to a support-only portal, facilitating returns and exchanges for existing orders while pausing new sales.",
  "url": "https://optimly.ai/brand/cariuma",
  "logoUrl": "https://logo.clearbit.com/https://cariuma.com",
  "baiScore": 45,
  "archetype": "Phantom",
  "category": "Retail",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "allbirds",
      "name": "Allbirds"
    },
    {
      "slug": "veja",
      "name": "Veja"
    }
  ],
  "inboundCompetitors": [],
  "aiAlternatives": [
    {
      "slug": "competitor-purchase",
      "name": "Competitor Purchase"
    }
  ],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-09T22:12:20.874+00:00",
  "verifiedVitals": {
    "website": "https://cariuma.com",
    "founded": "2018",
    "headquarters": "Singapore",
    "pricing_model": "N/A (Sales Paused); historically mid-range premium ($79-$150)",
    "core_products": "Sneakers, Skate Shoes, Footwear Accessories (Discontinued/Paused)",
    "key_differentiator": "Combining high-performance skate shoe engineering with carbon-neutral, ethically sourced materials.",
    "target_markets": "Skateboarders, environmentally conscious consumers, Gen Z/Millennial lifestyle buyers",
    "employee_count": "51-200",
    "funding_stage": "Series B/Private",
    "subcategory": "Footwear & Apparel"
  },
  "intentTags": {
    "problemIntents": [
      "Resale Marketplaces: Searching for the brand on third-party resale markets like StockX or Poshmark since the primary site is closed.",
      "Repair and Extend: Repairing existing footwear rather than replacing it.",
      "Inaction: Continuing to wear current non-sustainable footwear."
    ],
    "solutionIntents": [
      "where to buy Cariuma sneakers online",
      "best sustainable skate shoes",
      "buy Cariuma OCA low white",
      "Cariuma gift card balance check",
      "Competitor Purchase: Buying sneakers from established sustainable competitors like Allbirds or Veja."
    ],
    "evaluationIntents": [
      "Cariuma vs Allbirds sustainability"
    ]
  },
  "timestamp": 1777820209337
}