{"name":"Carolina Theatre of Greensboro","domain":"carolinatheatre.com","url":"https://optimly.ai/brand/carolina-theatre-of-greensboro","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Downtown Greensboro’s historic community performing arts center presenting concerts, movies, theatre, dance, community events and local performances.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://carolinatheatre.com","updated_at":"2026-11-06T22:18:56.039158+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Carolina Theatre of Greensboro is a historic theatre and nonprofit performing arts venue in downtown Greensboro, North Carolina. Originally opened in 1927 as a vaudeville theatre, it now presents concerts across genres, classic and independent films, community theatre and dance, and performances in The Crown at the Carolina. The venue also offers event rentals, tours, donations and community programming.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://carolinatheatre.com","updated_at":"2026-11-06T22:18:56.039158+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Presenting Arts. Preserving History. Promoting Community.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://carolinatheatre.com","updated_at":"2026-11-06T22:18:56.039158+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Interim Executive Director: Altina Layman. Board Chair: Altina Layman. Board officers include L. Cooper Harrell, Steve Freyaldenhoven, Regina Glaspie, John Graham, Alicia Williams, Wilmot Jones, Betty Cone and Desmond Sheridan. The board also includes community, arts, business and civic representatives.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://carolinatheatre.com","updated_at":"2026-11-06T22:18:56.039158+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://carolinatheatre.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://carolinatheatre.com","updated_at":"2026-11-06T22:18:56.039158+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, community-focused, historic, inclusive and arts-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://carolinatheatre.com","updated_at":"2026-11-06T22:18:56.039158+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"Opened in 1927 as a vaudeville theatre.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://carolinatheatre.com","updated_at":"2026-11-06T22:18:56.039158+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"310 S. Greene Street, Greensboro, NC 27401, USA.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://carolinatheatre.com","updated_at":"2026-11-06T22:18:56.039158+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"The Carolina Theatre of Greensboro, Inc. is identified on the site as a not-for-profit 501(c)(3) organization. No parent organization is identified.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://carolinatheatre.com","updated_at":"2026-11-06T22:18:56.039158+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides access to diverse performing arts, films and community events while preserving a historic Greensboro cultural landmark and supporting arts education and community connection.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://carolinatheatre.com","updated_at":"2026-11-06T22:18:56.039158+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Presenting concerts and live performances across music genres\nScreening classic and independent movies\nHosting community theatre and dance\nProviding local performances through The Crown at the Carolina\nEvent and venue rentals for meetings, conferences, weddings, receptions and private parties\nProviding accessible theatre experiences and patron services\nPreserving and maintaining a historic theatre\nSupporting arts and education for people living in the Triad","source_type":"1p_website","source_label":"Brand's website","source_url":"https://carolinatheatre.com","updated_at":"2026-11-06T22:18:56.039158+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Live concerts and performing arts events\nClassic and independent movie screenings\nCommunity theatre and dance performances\nThe Crown at the Carolina black-box performance and rental space\nVenue rentals and private events\nTicketing and box office services\nGift vouchers\nDonor and annual fund programs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://carolinatheatre.com","updated_at":"2026-11-06T22:18:56.039158+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Ticket prices vary by event and seating location. The site lists annual donation tiers from under $125 to $2,500 and more, and notes a $3 USPS ticket-mailing fee per order.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://carolinatheatre.com","updated_at":"2026-11-06T22:18:56.039158+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Performing arts, entertainment, cultural venues and nonprofit arts organizations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://carolinatheatre.com","updated_at":"2026-11-06T22:18:56.039158+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Local and visiting audiences, families, arts patrons, community organizations, schools, artists, presenting organizations, event hosts and donors in Greensboro, the Triad and beyond.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://carolinatheatre.com","updated_at":"2026-11-06T22:18:56.039158+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People seeking live music, theatre, dance, movies and community events; organizations and individuals seeking a historic Greensboro venue for performances or private events; and supporters of arts, education and historic preservation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://carolinatheatre.com","updated_at":"2026-11-06T22:18:56.039158+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Attending concerts and live performances\nWatching classic and independent films\nAttending community theatre and dance productions\nHosting meetings, conferences, weddings, receptions and private parties\nPresenting performances in The Crown at the Carolina\nPurchasing event tickets and gift vouchers\nSupporting arts and education through donations\nTouring a historic theatre","source_type":"1p_website","source_label":"Brand's website","source_url":"https://carolinatheatre.com","updated_at":"2026-11-06T22:18:56.039158+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to diverse music, theatre, dance, film and community programming\nOpportunities to participate in and connect through the arts\nA historic and intimate venue experience\nSpaces for organizations and individuals to host events\nSupport for arts education and community programming in the Triad\nContributions toward preserving and improving a Greensboro cultural landmark\nAccessible seating, assisted listening and other patron accommodations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://carolinatheatre.com","updated_at":"2026-11-06T22:18:56.039158+00:00"}]}],"last_refreshed_at":"2026-11-06T22:18:56.047316+00:00","last_changed_at":"2026-11-06T22:18:56.057014+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=41b1c26c-855f-4aa7-b964-fef7f3ccee98"}