{
  "slug": "carry",
  "name": "Carry",
  "description": "Carry provides a modern investment platform focused on powerful tax-saving strategies, particularly through Solo 401k and IRA accounts, for self-employed individuals and high-income professionals. It offers access to traditional investments, alternatives, and crypto, coupled with tools for automated tax optimization and AI tax guidance.",
  "url": "https://optimly.ai/brand/carry",
  "websiteUrl": "https://carry.com/",
  "logoUrl": "https://logo.clearbit.com/carry.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Small Business Retirement Plan Providers",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-19T20:04:31.562Z",
  "verifiedVitals": {
    "website": "https://carry.com",
    "category": "Financial Technology",
    "what_it_does": "Carry is an investment platform that helps individuals, particularly the self-employed and high-income professionals, utilize powerful tax-saving strategies to save money and build wealth. It offers tax-advantaged accounts like Solo 401ks and IRAs, automated investment tools including Roboadvisor and Smart Yield, and access to a range of assets such as stocks, ETFs, mutual funds, alternatives, and crypto. The platform also simplifies complex strategies like Roth conversions and provides an AI tax agent for guidance.",
    "primary_audience": "Self-employed individuals, high-income professionals, and individuals seeking tax-efficient investment and retirement planning.",
    "core_product": "Solo 401k, IRAs, and Taxable Brokerage accounts, offering investments in equities, Smart Yield, Roboadvisor, alternative assets, and crypto.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Core membership at $299/year and Pro membership at $499/year."
    },
    "parent_ownership": "Lettuce Financial Labs"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790015665163
}