{"name":"Cashographer","domain":"cashographer.com","url":"https://optimly.ai/brand/cashographer","is_claimed":true,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Cashographer is a personal finance system and private coaching service that helps people map cash flow, prioritize competing financial goals, and build a practical financial roadmap.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cashographer.com","updated_at":"2026-10-07T03:48:55.701519+00:00"},{"key":"description","label":"Description","shape":"text","content":"Cashographer brings spending, savings, debt, retirement, college funding, lifestyle, and future goals into one system. Through private 1:1 work, it helps clients understand their current position, make trade-offs, allocate available cash flow, and create a financial system they can run themselves.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cashographer.com","updated_at":"2026-10-07T03:48:55.701519+00:00"},{"key":"aliases","label":"Also known as","shape":"list","content":["Cashographer LLC","Drive Away Debt"],"source_type":"brand_vault","source_label":"Brand-provided","source_url":null,"updated_at":"2026-09-18T14:52:39.760000+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To give families clarity about their whole financial picture so they can decide what matters most, understand trade-offs, and put their money where it matters.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cashographer.com","updated_at":"2026-10-07T03:48:55.701519+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Founded and led by Joe Mihalic, who spent 13 years at Apple and developed operations expertise in global supply chain management. Joe paid off $90,000 of Harvard Business School debt in seven months and built Cashographer around operating principles for household money.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cashographer.com","updated_at":"2026-10-07T03:48:55.701519+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://cashographer.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cashographer.com","updated_at":"2026-10-07T03:48:55.701519+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Direct, practical, personal, encouraging, and systems-oriented; emphasizes clarity, deliberate choices, financial priorities, and freedom rather than financial shame or rigid rules.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cashographer.com","updated_at":"2026-10-07T03:48:55.701519+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Cashographer addresses the difficulty of managing competing financial priorities with finite resources. It helps people who feel overwhelmed by disconnected advice and separate decisions about spending, savings, debt, retirement, college, housing, and lifestyle.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cashographer.com","updated_at":"2026-10-07T03:48:55.701519+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Maps income, spending, net worth, goals, and cash flow in one working system\nClarifies financial priorities and trade-offs\nCreates a cash flow roadmap showing what gets funded first and what comes next\nHelps allocate available money across competing goals\nProvides private 1:1 financial planning and workbook support\nSupports ongoing monthly reviews and adjustments\nProvides videos, walkthroughs, training, and a user manual through the Map Room","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cashographer.com","updated_at":"2026-10-07T03:48:55.701519+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Cashographer private 1:1 financial system-building service\nCash Flow Roadmap\nFinancial Workbook\nOngoing Workbook Support\nLifetime Map Room Access\nCashographer Map Room curriculum and training","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cashographer.com","updated_at":"2026-10-07T03:48:55.701519+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The private 1:1 service costs $999 one-time and includes three private sessions totaling four hours. A desktop Microsoft Excel license is required but not included. The site also offers a free 30-minute Test Drive.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cashographer.com","updated_at":"2026-10-07T03:48:55.701519+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Personal finance and financial education","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cashographer.com","updated_at":"2026-10-07T03:48:55.701519+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families and individuals seeking a coordinated system for household money, including people managing debt, savings, retirement, college funding, lifestyle, and other competing financial goals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cashographer.com","updated_at":"2026-10-07T03:48:55.701519+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People or families with multiple competing financial priorities who want to understand their complete financial position, decide what matters most, and build a cash flow plan they can operate themselves.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cashographer.com","updated_at":"2026-10-07T03:48:55.701519+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Organizing spending, savings, debt, retirement, college, and lifestyle goals into one system\nPrioritizing competing financial goals\nBuilding a cash flow plan around real-life circumstances\nUnderstanding the impact of allocating money to one goal instead of another\nConducting focused monthly financial reviews\nGetting out of debt and building financial freedom\nPlanning for a family’s long-term financial priorities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cashographer.com","updated_at":"2026-10-07T03:48:55.701519+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Clarity about the current financial starting point\nA defined set of financial priorities\nAn understanding of what each dollar needs to do\nA personal Cash Flow Roadmap\nIncome, spending, net worth, goals, and plan organized in one workbook\nA financial system the client can run themselves\nOngoing support for troubleshooting and updates\nGreater confidence in making financial decisions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cashographer.com","updated_at":"2026-10-07T03:48:55.701519+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":"/brand/you-need-a-budget-ynab","name":"YNAB (You Need A Budget)"},{"url":"https://facet.com","name":"Facet"},{"url":"https://www.monarchmoney.com","name":"Monarch Money"},{"url":"https://www.useorigin.com","name":"Origin"},{"url":"https://www.ramseysolutions.com","name":"Ramsey Solutions"}],"source_type":"brand_vault","source_label":"Brand-provided","source_url":null,"updated_at":"2026-09-18T14:52:39.760000+00:00"}]}],"last_refreshed_at":"2026-10-07T03:48:32.740089+00:00","last_changed_at":"2026-10-17T23:00:48.718704+00:00"}