{
  "slug": "catapult-new-business",
  "name": "Catapult New Business",
  "description": "Catapult New Business is a strategic growth consultancy that provides outsourced business development services specifically for advertising, design, and marketing agencies. The firm functions as an external new business department, managing lead generation, prospecting, and pitch consulting for agency leadership.",
  "url": "https://optimly.ai/brand/catapult-new-business",
  "logoUrl": "",
  "baiScore": 28,
  "archetype": "Phantom",
  "category": "Professional Services",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "inboundCompetitors": [
    {
      "slug": "winmo",
      "name": "Winmo"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-10T21:03:37.335+00:00",
  "verifiedVitals": {
    "website": "catapultnewbusiness.com (Inactive/Redirects)",
    "founded": "2011",
    "headquarters": "New York, NY",
    "pricing_model": "Enterprise/Custom (Retainer-based)",
    "core_products": "Outsourced New Business Direction, Agency Growth Strategy, Lead Generation for Creative Agencies.",
    "key_differentiator": "Uniquely focused on 'selling the sellers' by applying senior-level agency management experience to the prospecting process.",
    "target_markets": "Advertising Agencies, PR Firms, Digital Design Studios.",
    "employee_count": "1-10",
    "funding_stage": "Privately Held / Bootstrapped",
    "subcategory": "Agency Growth Consulting"
  },
  "intentTags": {
    "problemIntents": [
      "In-house Manual Prospecting: Business development managers or junior staff manually searching LinkedIn and cold calling.",
      "Outsourced Lead Gen Agencies: Hiring traditional lead generation or appointment setting firms to handle the top-of-funnel activity.",
      "Organic Referral Reliance: Relying solely on word-of-mouth, referrals, and inbound requests without a proactive system."
    ],
    "solutionIntents": [
      "agency growth consultants nyc",
      "outsourced new business director agency",
      "Catapult New Business Mitchell Caplan",
      "how to scale a creative agency ad sales",
      "best agency business development firms",
      "Generic Sales Intelligence Tools: Using sales intelligence platforms like Apollo or ZoomInfo to build lists without a specialized strategy."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1776055844958
}