{
  "slug": "catch-release",
  "name": "Catch+Release",
  "description": "Catch+Release is a technology platform that enables brands and agencies to discover, curate, and license 'found' content from across the internet. It provides a specialized licensing marketplace and a 'Clearance Engine' to secure rights for social media content, viral videos, and photography for professional advertising campaigns.",
  "url": "https://optimly.ai/brand/catch-release",
  "logoUrl": "",
  "baiScore": 62,
  "archetype": "Challenger",
  "category": "Media & Technology",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": {
    "slug": "independent-private",
    "name": "Independent Private"
  },
  "subBrands": [],
  "updatedAt": "2026-04-10T08:25:28.218+00:00",
  "verifiedVitals": {
    "website": "catchandrelease.com",
    "founded": "2016",
    "headquarters": "San Francisco, CA",
    "pricing_model": "Enterprise/Custom (Project-based or Subscription)",
    "core_products": "Clearance Engine, Licensing Marketplace, Discovery Tool",
    "key_differentiator": "The only platform that combines internet-wide content discovery with a streamlined, legal clearance workflow for professional production.",
    "target_markets": "Advertising Agencies, Brand Marketing Teams, Film/TV Production Houses",
    "employee_count": "Not publicly available",
    "funding_stage": "Not publicly available",
    "subcategory": "Content Licensing & Rights Management"
  },
  "intentTags": {
    "problemIntents": [
      "Manual DM Outreach: Brand managers and creative teams manually searching Instagram, TikTok, and YouTube for creators and sending DMs to request usage rights.",
      "Production Agencies / Legal Clearance Firms: Hiring traditional clearing houses or production companies to handle \"street casting\" and third-party rights clearances.",
      "Unlicensed Usage: Relying on \"fair use\" assumptions or ignoring licensing entirely, risking legal action and copyright takedowns."
    ],
    "solutionIntents": [
      "how to license social media content for ads",
      "clearance engine for advertising",
      "stock video alternatives for commercials",
      "licensing user generated content for brands",
      "how to buy rights to a viral video",
      "Traditional Stock Photo Libraries: Using Getty Images or Shutterstock, which primarily host pre-licensed \"stock\" content rather than real-world social media content."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1777618485113
}