# Catch+Release
> Catch+Release is a technology platform that enables brands and agencies to discover, curate, and license 'found' content from across the internet. It provides a specialized licensing marketplace and a 'Clearance Engine' to secure rights for social media content, viral videos, and photography for professional advertising campaigns.
- URL: https://optimly.ai/brand/catch-release
- Slug: catch-release
- BAI Score: 62/100
- Archetype: Challenger
- Category: Media & Technology
- Last Analyzed: April 10, 2026
- Part of: Independent Private (https://optimly.ai/brand/independent-private)
## Buyer Intent Signals
Problems: Manual DM Outreach: Brand managers and creative teams manually searching Instagram, TikTok, and YouTube for creators and sending DMs to request usage rights. | Production Agencies / Legal Clearance Firms: Hiring traditional clearing houses or production companies to handle "street casting" and third-party rights clearances. | Unlicensed Usage: Relying on "fair use" assumptions or ignoring licensing entirely, risking legal action and copyright takedowns.
Solutions: how to license social media content for ads | clearance engine for advertising | stock video alternatives for commercials | licensing user generated content for brands | how to buy rights to a viral video | Traditional Stock Photo Libraries: Using Getty Images or Shutterstock, which primarily host pre-licensed "stock" content rather than real-world social media content.
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## Full Details / RAG Data
### Overview
Catch+Release is listed in the AI Directory.
Catch+Release is a technology platform that enables brands and agencies to discover, curate, and license 'found' content from across the internet. It provides a specialized licensing marketplace and a 'Clearance Engine' to secure rights for social media content, viral videos, and photography for professional advertising campaigns.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Catch+Release |
| Slug         | catch-release |
| URL          | https://optimly.ai/brand/catch-release |
| BAI Score    | 62/100 |
| Archetype    | Challenger |
| Category     | Media & Technology |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-05-01T06:54:45.113Z |
### Verified Facts
- Founded: 2016
- Headquarters: San Francisco, CA
### Buyer Intent Signals
#### Problems this brand solves
- Manual DM Outreach: Brand managers and creative teams manually searching Instagram, TikTok, and YouTube for creators and sending DMs to request usage rights.
- Production Agencies / Legal Clearance Firms: Hiring traditional clearing houses or production companies to handle "street casting" and third-party rights clearances.
- Unlicensed Usage: Relying on "fair use" assumptions or ignoring licensing entirely, risking legal action and copyright takedowns.
#### Buyers search for
- how to license social media content for ads
- clearance engine for advertising
- stock video alternatives for commercials
- licensing user generated content for brands
- how to buy rights to a viral video
- Traditional Stock Photo Libraries: Using Getty Images or Shutterstock, which primarily host pre-licensed "stock" content rather than real-world social media content.
### Parent Brand
- Independent Private (https://optimly.ai/brand/independent-private)
### Links
- Canonical page: https://optimly.ai/brand/catch-release
- JSON endpoint: /brand/catch-release.json
- LLMs.txt: /brand/catch-release/llms.txt