# Catch+Release
> Catch+Release is a technology platform that enables brands and agencies to discover, curate, and license 'found' content from across the internet. It provides a specialized licensing marketplace and a 'Clearance Engine' to secure rights for social media content, viral videos, and photography for professional advertising campaigns.
- URL: https://optimly.ai/brand/catch-release
- Slug: catch-release
- BAI Score: 62/100
- Archetype: Challenger
- Category: Media & Technology
- Last Analyzed: April 10, 2026
- Part of: Independent Private (https://optimly.ai/brand/independent-private)
## Buyer Intent Signals
Problems: Manual DM Outreach: Brand managers and creative teams manually searching Instagram, TikTok, and YouTube for creators and sending DMs to request usage rights. | Production Agencies / Legal Clearance Firms: Hiring traditional clearing houses or production companies to handle "street casting" and third-party rights clearances. | Unlicensed Usage: Relying on "fair use" assumptions or ignoring licensing entirely, risking legal action and copyright takedowns.
Solutions: how to license social media content for ads | clearance engine for advertising | stock video alternatives for commercials | licensing user generated content for brands | how to buy rights to a viral video | Traditional Stock Photo Libraries: Using Getty Images or Shutterstock, which primarily host pre-licensed "stock" content rather than real-world social media content.