{
  "slug": "beauty-personal-care",
  "name": "Beauty & Personal Care",
  "description": "Beauty & Personal Care brands tracked for AI visibility across cosmetics, skincare, and hygiene sectors.",
  "url": "/brand/category/beauty-personal-care",
  "brandCount": 216,
  "avgBaiScore": 78,
  "brands": [
    {
      "slug": "l-or-al",
      "name": "L'Oréal",
      "bai_score": 98,
      "logo_url": null
    },
    {
      "slug": "bleu-de-chanel-by-chanel",
      "name": "Bleu De Chanel",
      "bai_score": 95,
      "logo_url": null
    },
    {
      "slug": "giorgio-armani",
      "name": "Giorgio Armani",
      "bai_score": 95,
      "logo_url": null
    },
    {
      "slug": "est-e-lauder",
      "name": "The Estée Lauder Companies (Estée Lauder)",
      "bai_score": 95,
      "logo_url": null
    },
    {
      "slug": "calvin-klein",
      "name": "Calvin Klein",
      "bai_score": 95,
      "logo_url": null
    },
    {
      "slug": "maybelline-new-york",
      "name": "Maybelline New York",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "the-ordinary-hyaluronic-acid-2-b5",
      "name": "The Ordinary Hyaluronic Acid 2% + B5",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "ralph-lauren",
      "name": "Ralph Lauren",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "lanc-me-l-or-al",
      "name": "Lancôme",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "bleu-de-chanel",
      "name": "Bleu De Chanel",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "lanc-me",
      "name": "Lancôme",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "est-e-lauder-sister-brand-competitor",
      "name": "The Estée Lauder Companies",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "cerave-l-oreal",
      "name": "CeraVe",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "dior-sauvage-eau-de-parfum",
      "name": "Dior Sauvage Eau de Parfum",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "acqua-di-gio-by-giorgio-armani",
      "name": "Acqua di Giò by Giorgio Armani",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "burberry",
      "name": "Burberry",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "dior",
      "name": "Dior",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "l-or-al-luxe-lanc-me",
      "name": "Lancôme (L'Oréal Luxe)",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "mac-cosmetics",
      "name": "MAC Cosmetics",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "l-or-al-luxe",
      "name": "L'Oréal Luxe",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "l-or-al-group",
      "name": "L'Oréal Group",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "neutrogena",
      "name": "Neutrogena",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "christian-dior-lvmh",
      "name": "Christian Dior (LVMH)",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "dior-sauvage",
      "name": "Dior Sauvage",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "cerave-loral",
      "name": "CeraVe (L'Oréal)",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "cr-me-de-la-mer",
      "name": "Crème de la Mer (La Mer)",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "chanel-allure-homme-sport",
      "name": "Chanel Allure Homme Sport",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "aesop-natura-and-co",
      "name": "Aesop",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "kiehls",
      "name": "Kiehl's Since 1851",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "fenty-beauty",
      "name": "Fenty Beauty",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "colourpop",
      "name": "ColourPop Cosmetics",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "bobbi-brown-cosmetics-este-lauder",
      "name": "Bobbi Brown Cosmetics",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "bobbi-brown",
      "name": "Bobbi Brown",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "clinique",
      "name": "Clinique Laboratories, LLC",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "drunk-elephant-virgin-marula-luxury-facial-oil",
      "name": "Drunk Elephant Virgin Marula Luxury Facial Oil",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "vichy-laboratoires",
      "name": "Vichy Laboratoires",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "neutrogena-hydro-boost-water-gel-serum",
      "name": "Neutrogena Hydro Boost",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "sisley-paris-sisle-a",
      "name": "Sisley Paris (Sisleÿa)",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "dior-prestige-la-cr-me",
      "name": "Dior Prestige La Crème",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "cetaphil-galderma",
      "name": "Cetaphil",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "clarins-double-serum",
      "name": "Clarins Double Serum",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "versace-pour-homme",
      "name": "Versace Pour Homme",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "olay",
      "name": "Olay",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "le-labo",
      "name": "Le Labo",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "make-up-for-ever",
      "name": "Make Up For Ever",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "creed-aventus",
      "name": "Creed Aventus",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "drunk-elephant-shiseido",
      "name": "Drunk Elephant",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "chanel-beaut",
      "name": "Chanel Beauty (Beauté)",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "nyx-professional-makeup-l-oreal",
      "name": "NYX Professional Makeup",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "aveda-est-e-lauder",
      "name": "Aveda",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "jo-malone-london",
      "name": "Jo Malone London",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "bobbi-brown-individual",
      "name": "Bobbi Brown (Individual)",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "davidoff-cool-water",
      "name": "Davidoff Cool Water",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "dior-sauvage-elixir",
      "name": "Dior (Sauvage Elixir)",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "e-l-f-cosmetics",
      "name": "e.l.f. Cosmetics",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "kiehl-s-since-1851",
      "name": "Kiehl's Since 1851",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "guerlain-orchid-e-imp-riale-cream",
      "name": "Guerlain Orchidée Impériale Cream",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "dior-sauvage-elixir-or-parfum",
      "name": "Dior Sauvage (Elixir and Parfum)碎",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "huda-beauty-easy-bake-loose-powder",
      "name": "Huda Beauty Easy Bake Loose Powder",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "maison-francis-kurkdjian-lvmh",
      "name": "Maison Francis Kurkdjian",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "aesop-l-or-al",
      "name": "Aesop",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "charlotte-tilbury",
      "name": "Charlotte Tilbury Beauty Limited",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "bleu-de-chanel-body-care",
      "name": "Bleu De Chanel Body Care",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "aesop",
      "name": "Aesop",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "dior-sauvage-edt",
      "name": "Dior Sauvage EDT",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "acqua-di-parma",
      "name": "Acqua Di Parma",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "eucerin",
      "name": "Eucerin",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "chanel-beauty",
      "name": "Chanel Beauty",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "cerave",
      "name": "CeraVe",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "guerlain",
      "name": "Guerlain",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "cetaphil",
      "name": "Cetaphil",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "acqua-di-gi-by-giorgio-armani",
      "name": "Acqua di Giò by Giorgio Armani",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "bobbi-brown-beauty",
      "name": "Bobbi Brown Cosmetics",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "davidoff-cool-water-men",
      "name": "Davidoff Cool Water Men",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "dior-beauty",
      "name": "Dior Beauty",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "drunk-elephant-at-a-higher-price-point",
      "name": "Drunk Elephant",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "bobbi-brown-cosmetics",
      "name": "Bobbi Brown Cosmetics",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "drunk-elephant",
      "name": "Drunk Elephant",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "glossier",
      "name": "Glossier",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "nars-cosmetics",
      "name": "NARS Cosmetics",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "bleu-de-chanel-parfum",
      "name": "Bleu de Chanel Parfum",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "tatcha",
      "name": "Tatcha",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "living-proof",
      "name": "Living Proof",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "byredo",
      "name": "Byredo",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "sisley-paris-sisle-a-l-int-gral-anti-age-serum",
      "name": "Sisley-Paris Sisleÿa L'Intégral Anti-Age Serum",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "free-people",
      "name": "Free People",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "lanc-me-absolue",
      "name": "Lancôme Absolue",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "paula-s-choice-peptide-booster",
      "name": "Paula’s Choice Peptide Booster",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "curology",
      "name": "Curology",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "baxter-of-california",
      "name": "Baxter of California",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "dior-prestige-le-micro-s-rum-de-rose-de-advanced",
      "name": "Dior Prestige Le Micro-Sérum de Rose de Advanced",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "dr-barbara-sturm",
      "name": "Dr. Barbara Sturm",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "youth-to-the-people",
      "name": "Youth To The People",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "drakkar-noir-by-guy-laroche",
      "name": "Drakkar Noir by Guy Laroche",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "laura-mercier",
      "name": "Laura Mercier",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "farmacy-beauty",
      "name": "Farmacy Beauty",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "bleu-de-chanel-body-line",
      "name": "Bleu de Chanel Body Line",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "la-prairie",
      "name": "La Prairie",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "vanicream",
      "name": "Vanicream",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "hourglass-cosmetics",
      "name": "Hourglass Cosmetics",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "dior-sauvage-grooming-line",
      "name": "Dior Sauvage Grooming Line",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "prada-luna-rossa-carbon",
      "name": "Prada Luna Rossa Carbon",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "chanel-sublimage-l-essence-lumi-re",
      "name": "Chanel Sublimage L'Essence Lumière",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "armani-beauty",
      "name": "Armani Beauty",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "biologique-recherche",
      "name": "Biologique Recherche",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "olaplex",
      "name": "Olaplex Holdings, Inc.",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "origins",
      "name": "Origins",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "glow-recipe",
      "name": "Glow Recipe",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "anastasia-beverly-hills",
      "name": "Anastasia Beverly Hills",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "pat-mcgrath-labs",
      "name": "Pat McGrath Labs",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "caudalie",
      "name": "Caudalie",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "cl-de-peau-beaut",
      "name": "Clé de Peau Beauté",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "bleu-de-chanel-grooming-line",
      "name": "Bleu De Chanel Grooming Line",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "zo-skin-health",
      "name": "ZO Skin Health",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "ouai",
      "name": "OUAI",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "diptyque",
      "name": "Diptyque",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "milani-cosmetics",
      "name": "Milani Cosmetics",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "dove-men-care-elements-line",
      "name": "Dove Men+Care Elements",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "sisley-paris-sisle-a-l-int-gral",
      "name": "Sisley Paris (Sisleÿa L'Intégral)",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "dior-homme-sport",
      "name": "Dior Homme Sport",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "penhaligon-s",
      "name": "Penhaligon's",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "byredo-vetyver-body-wash",
      "name": "Byredo Vetyver Body Wash",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "yves-saint-laurent-y-eau-de-parfum",
      "name": "Yves Saint Laurent Y (Eau de Parfum)",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "chantecaille",
      "name": "Chantecaille",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "hers-hims-skincare",
      "name": "Hims & Hers Skincare",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "innisfree",
      "name": "Innisfree",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "physicians-formula",
      "name": "Physicians Formula",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "milk-makeup",
      "name": "Milk Makeup",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "ilia-beauty",
      "name": "Ilia Beauty",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "armaf-club-de-nuit-intense-man",
      "name": "Armaf Club de Nuit Intense Man (CDNIM)",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "nautica-voyage",
      "name": "Nautica Voyage",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "almay",
      "name": "Almay",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "est-e-lauder-re-nutriv",
      "name": "Estée Lauder Re-Nutriv",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "guerlain-orchid-e-imp-riale",
      "name": "Guerlain Orchidée Impériale",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "lanc-me-r-nergie",
      "name": "Lancôme Rénergie",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "creed",
      "name": "Creed (The House of Creed)",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "chanel-sublimage-la-cr-me",
      "name": "Chanel Sublimage La Crème",
      "bai_score": 88,
      "logo_url": null
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