{
  "slug": "consumer-goods",
  "name": "Consumer Goods",
  "description": "Consumer packaged goods and household product companies serving everyday needs across global markets.",
  "url": "/brand/category/consumer-goods",
  "brandCount": 112,
  "avgBaiScore": 81,
  "brands": [
    {
      "slug": "procter-gamble-pg",
      "name": "Procter & Gamble (P&G)",
      "bai_score": 98,
      "logo_url": null
    },
    {
      "slug": "unilever",
      "name": "Unilever",
      "bai_score": 96,
      "logo_url": null
    },
    {
      "slug": "heinz",
      "name": "Heinz",
      "bai_score": 95,
      "logo_url": null
    },
    {
      "slug": "adidas",
      "name": "Adidas AG",
      "bai_score": 95,
      "logo_url": null
    },
    {
      "slug": "adidas-ag",
      "name": "Adidas AG",
      "bai_score": 95,
      "logo_url": null
    },
    {
      "slug": "colgate-palmolive",
      "name": "Colgate-Palmolive Company",
      "bai_score": 95,
      "logo_url": null
    },
    {
      "slug": "folgers",
      "name": "Folgers",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "hellmann-s",
      "name": "Hellmann's",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "ziploc-sc-johnson",
      "name": "Ziploc (SC Johnson)",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "hellmann-s-unilever",
      "name": "Hellmann's",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "adidas-group",
      "name": "Adidas Group",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "nabisco-mondelez-international",
      "name": "Nabisco",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "diageo-guinness",
      "name": "Diageo (Guinness)",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "ben-jerry-s-unilever-owned",
      "name": "Ben & Jerry's",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "always-procter-and-gamble",
      "name": "Always",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "black-decker-stanley-black-decker",
      "name": "Black+Decker",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "hellmann-s-unilever-sibling",
      "name": "Hellmann's",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "hellmann-s-unilever-best-foods",
      "name": "Hellmann's / Best Foods",
      "bai_score": 94,
      "logo_url": null
    },
    {
      "slug": "oxo",
      "name": "OXO",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "scott-s",
      "name": "Scott's",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "kotex-kimberly-clark",
      "name": "Kotex",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "orville-redenbacher-s-also-conagra",
      "name": "Orville Redenbacher's",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "lindt-spr-ngli",
      "name": "Lindt & Sprüngli",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "benefit-cosmetics",
      "name": "Benefit Cosmetics",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "godiva",
      "name": "Godiva",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "rao-s-homemade",
      "name": "Rao's Homemade",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "duke-s-mayonnaise",
      "name": "Duke's Mayonnaise",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "indofood",
      "name": "Indofood",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "mrs-meyer-s-clean-day",
      "name": "Mrs. Meyer's Clean Day",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "hostess-brands-j-m-smucker",
      "name": "Hostess Brands (J.M. Smucker)",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "aveda",
      "name": "Aveda Corporation",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "k-rastase",
      "name": "Kérastase",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "mrs-meyer-s-clean-day-sc-johnson",
      "name": "Mrs. Meyer's Clean Day",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "hasbro-marvel-legends-black-series",
      "name": "Hasbro (Marvel Legends/Black Series)",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "dunkin-premium-blends",
      "name": "Dunkin' (Premium Blends)",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "newman-s-own",
      "name": "Newman's Own",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "carter-s",
      "name": "Carter's, Inc.",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "babybj-rn",
      "name": "BabyBjörn",
      "bai_score": 92,
      "logo_url": null
    },
    {
      "slug": "annie-s-homegrown-fruit-snacks",
      "name": "Annie's Homegrown Fruit Snacks",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "sterilite-storageorganization",
      "name": "Sterilite",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "aura-cacia",
      "name": "Aura Cacia",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "andis-grooming-tools",
      "name": "Andis Company",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "wet-n-wild",
      "name": "Wet n Wild",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "mcfarlane-toys",
      "name": "McFarlane Toys",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "olly-wellness",
      "name": "OLLY Wellness",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "pop-secret-snyder-s-lance",
      "name": "Pop Secret",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "aura-cacia-aura-cacia",
      "name": "Aura Cacia",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "mizuno",
      "name": "Mizuno Corporation",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "l-procter-gamble",
      "name": "L. (Procter & Gamble)",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "sir-kensington-s-unilever",
      "name": "Sir Kensington's",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "ken-s-steak-house-dressings",
      "name": "Ken's Steak House Dressings",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "sir-kensington-s-also-owned-by-unilever",
      "name": "Sir Kensington's",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "american-crew",
      "name": "American Crew",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "filippo-berio",
      "name": "Filippo Berio",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "black-decker-20v-max",
      "name": "Black+Decker 20V Max",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "miss-vickie-s",
      "name": "Miss Vickie's",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "green-giant-b-g-foods",
      "name": "Green Giant (B&G Foods)",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "head-sport-gmbh",
      "name": "Head Sport GmbH",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "case-knives-w-r-case-sons",
      "name": "Case Knives (W.R. Case & Sons)",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "got2b-schwarzkopf",
      "name": "Got2b",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "acushnet-holdings-titleist-footjoy",
      "name": "Acushnet Holdings Corp.",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "nature-s-own-flowers-foods",
      "name": "Nature's Own",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "tastykake-flowers-foods",
      "name": "Tastykake",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "kotobukiya",
      "name": "Kotobukiya",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "eight-o-clock-coffee",
      "name": "Eight O'Clock Coffee",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "kevin-murphy",
      "name": "Kevin.Murphy",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "earth-s-best-hain-celestial",
      "name": "Earth's Best",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "old-spice-premium-line",
      "name": "Old Spice (Premium Line)",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "kenvue-johnson-johnson-spin-off",
      "name": "Kenvue Inc.",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "arnold-brownberry-oroweat",
      "name": "Arnold / Brownberry / Oroweat",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "casper",
      "name": "Casper",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "ella-s-kitchen",
      "name": "Ella's Kitchen",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "denman",
      "name": "Denman",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "asahi-group",
      "name": "Asahi Group",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "pop-secret-snyder-s-lance-campbell-s",
      "name": "Pop Secret",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "ortega-b-g-foods",
      "name": "Ortega",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "ridge",
      "name": "Ridge",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "purple",
      "name": "Purple (Purple Innovation, Inc.)",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "kashi-kellogg-s",
      "name": "Kashi",
      "bai_score": 88,
      "logo_url": null
    },
    {
      "slug": "beardo-marico",
      "name": "Beardo",
      "bai_score": 85,
      "logo_url": null
    },
    {
      "slug": "nature-s-miracle",
      "name": "Nature's Miracle",
      "bai_score": 85,
      "logo_url": null
    },
    {
      "slug": "beech-nut-organics",
      "name": "Beech-Nut Organics",
      "bai_score": 82,
      "logo_url": null
    },
    {
      "slug": "arm-hammer-naturals",
      "name": "Arm & Hammer Naturals",
      "bai_score": 82,
      "logo_url": null
    },
    {
      "slug": "ganten",
      "name": "Ganten",
      "bai_score": 82,
      "logo_url": null
    },
    {
      "slug": "safilo-group",
      "name": "Safilo Group S.p.A.",
      "bai_score": 82,
      "logo_url": null
    },
    {
      "slug": "hellmann-s-organic",
      "name": "Hellmann's Organic",
      "bai_score": 78,
      "logo_url": null
    },
    {
      "slug": "r-co",
      "name": "R+Co",
      "bai_score": 76,
      "logo_url": null
    },
    {
      "slug": "living-proof-triple-bond-complex",
      "name": "Living Proof (Triple Bond Complex)",
      "bai_score": 76,
      "logo_url": null
    },
    {
      "slug": "grove-co",
      "name": "Grove Co.",
      "bai_score": 76,
      "logo_url": null
    },
    {
      "slug": "grove-collaborative",
      "name": "Grove Collaborative",
      "bai_score": 74,
      "logo_url": null
    },
    {
      "slug": "hanz-de-fuko",
      "name": "Hanz de Fuko",
      "bai_score": 72,
      "logo_url": null
    },
    {
      "slug": "flow-alkaline-spring-water",
      "name": "Flow Alkaline Spring Water",
      "bai_score": 72,
      "logo_url": null
    },
    {
      "slug": "roosters-men-s-grooming-center",
      "name": "Roosters Men's Grooming Center",
      "bai_score": 72,
      "logo_url": null
    },
    {
      "slug": "pantene-molecular-bond-repair",
      "name": "Pantene Molecular Bond Repair",
      "bai_score": 72,
      "logo_url": null
    },
    {
      "slug": "bush-s-best-sidekicks-line",
      "name": "Bush's Best Sidekicks",
      "bai_score": 72,
      "logo_url": null
    },
    {
      "slug": "cora",
      "name": "Cora",
      "bai_score": 72,
      "logo_url": null
    },
    {
      "slug": "vintner-s-daughter",
      "name": "Vintner's Daughter",
      "bai_score": 72,
      "logo_url": null
    },
    {
      "slug": "bric-s",
      "name": "Bric's Milano",
      "bai_score": 68,
      "logo_url": null
    },
    {
      "slug": "odele",
      "name": "Odele",
      "bai_score": 68,
      "logo_url": null
    },
    {
      "slug": "casper-wave-hybrid-line",
      "name": "Casper Wave Hybrid Line",
      "bai_score": 68,
      "logo_url": null
    },
    {
      "slug": "angelcare",
      "name": "Angelcare",
      "bai_score": 68,
      "logo_url": null
    },
    {
      "slug": "grimm-s-spiel-und-holz-design",
      "name": "Grimm's Spiel und Holz Design",
      "bai_score": 68,
      "logo_url": null
    },
    {
      "slug": "afnan-supremacy-silver",
      "name": "Afnan Supremacy Silver man",
      "bai_score": 62,
      "logo_url": null
    },
    {
      "slug": "cedar-s-foods",
      "name": "Cedar's Foods",
      "bai_score": 62,
      "logo_url": null
    },
    {
      "slug": "7th-avenue",
      "name": "7th Avenue",
      "bai_score": 62,
      "logo_url": null
    },
    {
      "slug": "floyd",
      "name": "Floyd",
      "bai_score": 62,
      "logo_url": null
    },
    {
      "slug": "article-one-eyewear",
      "name": "Article One Eyewear",
      "bai_score": 58,
      "logo_url": null
    },
    {
      "slug": "article-one",
      "name": "Article One",
      "bai_score": 52,
      "logo_url": null
    },
    {
      "slug": "alternative-fragrances",
      "name": "Alternative Fragrances",
      "bai_score": 12,
      "logo_url": null
    },
    {
      "slug": "bespoke-leather-artisans",
      "name": "Bespoke Leather Artisans",
      "bai_score": 12,
      "logo_url": null
    },
    {
      "slug": "eco-friendly-physical-products",
      "name": "Eco Friendly Physical Products",
      "bai_score": 12,
      "logo_url": null
    },
    {
      "slug": "bespoke-artisan-craftsmanship",
      "name": "Bespoke Artisan Craftsmanship",
      "bai_score": 12,
      "logo_url": null
    },
    {
      "slug": "luma-luma",
      "name": "Luma Luma",
      "bai_score": 8,
      "logo_url": null
    },
    {
      "slug": "consumer-grade-gear",
      "name": "Consumer Grade Gear",
      "bai_score": 5,
      "logo_url": null
    },
    {
      "slug": "alternative-luxury-fragrances",
      "name": "Alternative Luxury Fragrances",
      "bai_score": 5,
      "logo_url": null
    }
  ],
  "timestamp": 1777579364547
}