# Consumer Goods
> Consumer packaged goods and household product companies serving everyday needs across global markets.
- Brands: 112
- Avg BAI Score: 81.0
- URL: /brand/category/consumer-goods
## Brands
- Procter & Gamble (P&G) (BAI 98)
- Unilever (BAI 96)
- Heinz (BAI 95)
- Adidas AG (BAI 95)
- Adidas AG (BAI 95)
- Colgate-Palmolive Company (BAI 95)
- Folgers (BAI 94)
- Hellmann's (BAI 94)
- Ziploc (SC Johnson) (BAI 94)
- Hellmann's (BAI 94)
- Adidas Group (BAI 94)
- Nabisco (BAI 94)
- Diageo (Guinness) (BAI 94)
- Ben & Jerry's (BAI 94)
- Always (BAI 94)
- Black+Decker (BAI 94)
- Hellmann's (BAI 94)
- Hellmann's / Best Foods (BAI 94)
- OXO (BAI 92)
- Scott's (BAI 92)
- Kotex (BAI 92)
- Orville Redenbacher's (BAI 92)
- Lindt & Sprüngli (BAI 92)
- Benefit Cosmetics (BAI 92)
- Godiva (BAI 92)
- Rao's Homemade (BAI 92)
- Duke's Mayonnaise (BAI 92)
- Indofood (BAI 92)
- Mrs. Meyer's Clean Day (BAI 92)
- Hostess Brands (J.M. Smucker) (BAI 92)
- Aveda Corporation (BAI 92)
- Kérastase (BAI 92)
- Mrs. Meyer's Clean Day (BAI 92)
- Hasbro (Marvel Legends/Black Series) (BAI 92)
- Dunkin' (Premium Blends) (BAI 92)
- Newman's Own (BAI 92)
- Carter's, Inc. (BAI 92)
- BabyBjörn (BAI 92)
- Annie's Homegrown Fruit Snacks (BAI 88)
- Sterilite (BAI 88)
- Aura Cacia (BAI 88)
- Andis Company (BAI 88)
- Wet n Wild (BAI 88)
- McFarlane Toys (BAI 88)
- OLLY Wellness (BAI 88)
- Pop Secret (BAI 88)
- Aura Cacia (BAI 88)
- Mizuno Corporation (BAI 88)
- L. (Procter & Gamble) (BAI 88)
- Sir Kensington's (BAI 88)
- Ken's Steak House Dressings (BAI 88)
- Sir Kensington's (BAI 88)
- American Crew (BAI 88)
- Filippo Berio (BAI 88)
- Black+Decker 20V Max (BAI 88)
- Miss Vickie's (BAI 88)
- Green Giant (B&G Foods) (BAI 88)
- Head Sport GmbH (BAI 88)
- Case Knives (W.R. Case & Sons) (BAI 88)
- Got2b (BAI 88)
- Acushnet Holdings Corp. (BAI 88)
- Nature's Own (BAI 88)
- Tastykake (BAI 88)
- Kotobukiya (BAI 88)
- Eight O'Clock Coffee (BAI 88)
- Kevin.Murphy (BAI 88)
- Earth's Best (BAI 88)
- Old Spice (Premium Line) (BAI 88)
- Kenvue Inc. (BAI 88)
- Arnold / Brownberry / Oroweat (BAI 88)
- Casper (BAI 88)
- Ella's Kitchen (BAI 88)
- Denman (BAI 88)
- Asahi Group (BAI 88)
- Pop Secret (BAI 88)
- Ortega (BAI 88)
- Ridge (BAI 88)
- Purple (Purple Innovation, Inc.) (BAI 88)
- Kashi (BAI 88)
- Beardo (BAI 85)
- Nature's Miracle (BAI 85)
- Beech-Nut Organics (BAI 82)
- Arm & Hammer Naturals (BAI 82)
- Ganten (BAI 82)
- Safilo Group S.p.A. (BAI 82)
- Hellmann's Organic (BAI 78)
- R+Co (BAI 76)
- Living Proof (Triple Bond Complex) (BAI 76)
- Grove Co. (BAI 76)
- Grove Collaborative (BAI 74)
- Hanz de Fuko (BAI 72)
- Flow Alkaline Spring Water (BAI 72)
- Roosters Men's Grooming Center (BAI 72)
- Pantene Molecular Bond Repair (BAI 72)
- Bush's Best Sidekicks (BAI 72)
- Cora (BAI 72)
- Vintner's Daughter (BAI 72)
- Bric's Milano (BAI 68)
- Odele (BAI 68)
- Casper Wave Hybrid Line (BAI 68)
- Angelcare (BAI 68)
- Grimm's Spiel und Holz Design (BAI 68)
- Afnan Supremacy Silver man (BAI 62)
- Cedar's Foods (BAI 62)
- 7th Avenue (BAI 62)
- Floyd (BAI 62)
- Article One Eyewear (BAI 58)
- Article One (BAI 52)
- Alternative Fragrances (BAI 12)
- Bespoke Leather Artisans (BAI 12)
- Eco Friendly Physical Products (BAI 12)
- Bespoke Artisan Craftsmanship (BAI 12)
- Luma Luma (BAI 8)
- Consumer Grade Gear (BAI 5)
- Alternative Luxury Fragrances (BAI 5)
---
## Full Details / RAG Data
### Category Metadata
| Field          | Value |
|----------------|-------|
| Name           | Consumer Goods |
| Slug           | consumer-goods |
| URL            | /brand/category/consumer-goods |
| Brand Count    | 112 |
| Avg BAI Score  | 81.0 |
| Last Updated   | 2026-05-01T00:00:00.076Z |
### Brand Listing
| Name | Slug | BAI Score |
|------|------|-----------|
| Procter & Gamble (P&G) | procter-gamble-pg | 98 |
| Unilever | unilever | 96 |
| Heinz | heinz | 95 |
| Adidas AG | adidas | 95 |
| Adidas AG | adidas-ag | 95 |
| Colgate-Palmolive Company | colgate-palmolive | 95 |
| Folgers | folgers | 94 |
| Hellmann's | hellmann-s | 94 |
| Ziploc (SC Johnson) | ziploc-sc-johnson | 94 |
| Hellmann's | hellmann-s-unilever | 94 |
| Adidas Group | adidas-group | 94 |
| Nabisco | nabisco-mondelez-international | 94 |
| Diageo (Guinness) | diageo-guinness | 94 |
| Ben & Jerry's | ben-jerry-s-unilever-owned | 94 |
| Always | always-procter-and-gamble | 94 |
| Black+Decker | black-decker-stanley-black-decker | 94 |
| Hellmann's | hellmann-s-unilever-sibling | 94 |
| Hellmann's / Best Foods | hellmann-s-unilever-best-foods | 94 |
| OXO | oxo | 92 |
| Scott's | scott-s | 92 |
| Kotex | kotex-kimberly-clark | 92 |
| Orville Redenbacher's | orville-redenbacher-s-also-conagra | 92 |
| Lindt & Sprüngli | lindt-spr-ngli | 92 |
| Benefit Cosmetics | benefit-cosmetics | 92 |
| Godiva | godiva | 92 |
| Rao's Homemade | rao-s-homemade | 92 |
| Duke's Mayonnaise | duke-s-mayonnaise | 92 |
| Indofood | indofood | 92 |
| Mrs. Meyer's Clean Day | mrs-meyer-s-clean-day | 92 |
| Hostess Brands (J.M. Smucker) | hostess-brands-j-m-smucker | 92 |
| Aveda Corporation | aveda | 92 |
| Kérastase | k-rastase | 92 |
| Mrs. Meyer's Clean Day | mrs-meyer-s-clean-day-sc-johnson | 92 |
| Hasbro (Marvel Legends/Black Series) | hasbro-marvel-legends-black-series | 92 |
| Dunkin' (Premium Blends) | dunkin-premium-blends | 92 |
| Newman's Own | newman-s-own | 92 |
| Carter's, Inc. | carter-s | 92 |
| BabyBjörn | babybj-rn | 92 |
| Annie's Homegrown Fruit Snacks | annie-s-homegrown-fruit-snacks | 88 |
| Sterilite | sterilite-storageorganization | 88 |
| Aura Cacia | aura-cacia | 88 |
| Andis Company | andis-grooming-tools | 88 |
| Wet n Wild | wet-n-wild | 88 |
| McFarlane Toys | mcfarlane-toys | 88 |
| OLLY Wellness | olly-wellness | 88 |
| Pop Secret | pop-secret-snyder-s-lance | 88 |
| Aura Cacia | aura-cacia-aura-cacia | 88 |
| Mizuno Corporation | mizuno | 88 |
| L. (Procter & Gamble) | l-procter-gamble | 88 |
| Sir Kensington's | sir-kensington-s-unilever | 88 |
| Ken's Steak House Dressings | ken-s-steak-house-dressings | 88 |
| Sir Kensington's | sir-kensington-s-also-owned-by-unilever | 88 |
| American Crew | american-crew | 88 |
| Filippo Berio | filippo-berio | 88 |
| Black+Decker 20V Max | black-decker-20v-max | 88 |
| Miss Vickie's | miss-vickie-s | 88 |
| Green Giant (B&G Foods) | green-giant-b-g-foods | 88 |
| Head Sport GmbH | head-sport-gmbh | 88 |
| Case Knives (W.R. Case & Sons) | case-knives-w-r-case-sons | 88 |
| Got2b | got2b-schwarzkopf | 88 |
| Acushnet Holdings Corp. | acushnet-holdings-titleist-footjoy | 88 |
| Nature's Own | nature-s-own-flowers-foods | 88 |
| Tastykake | tastykake-flowers-foods | 88 |
| Kotobukiya | kotobukiya | 88 |
| Eight O'Clock Coffee | eight-o-clock-coffee | 88 |
| Kevin.Murphy | kevin-murphy | 88 |
| Earth's Best | earth-s-best-hain-celestial | 88 |
| Old Spice (Premium Line) | old-spice-premium-line | 88 |
| Kenvue Inc. | kenvue-johnson-johnson-spin-off | 88 |
| Arnold / Brownberry / Oroweat | arnold-brownberry-oroweat | 88 |
| Casper | casper | 88 |
| Ella's Kitchen | ella-s-kitchen | 88 |
| Denman | denman | 88 |
| Asahi Group | asahi-group | 88 |
| Pop Secret | pop-secret-snyder-s-lance-campbell-s | 88 |
| Ortega | ortega-b-g-foods | 88 |
| Ridge | ridge | 88 |
| Purple (Purple Innovation, Inc.) | purple | 88 |
| Kashi | kashi-kellogg-s | 88 |
| Beardo | beardo-marico | 85 |
| Nature's Miracle | nature-s-miracle | 85 |
| Beech-Nut Organics | beech-nut-organics | 82 |
| Arm & Hammer Naturals | arm-hammer-naturals | 82 |
| Ganten | ganten | 82 |
| Safilo Group S.p.A. | safilo-group | 82 |
| Hellmann's Organic | hellmann-s-organic | 78 |
| R+Co | r-co | 76 |
| Living Proof (Triple Bond Complex) | living-proof-triple-bond-complex | 76 |
| Grove Co. | grove-co | 76 |
| Grove Collaborative | grove-collaborative | 74 |
| Hanz de Fuko | hanz-de-fuko | 72 |
| Flow Alkaline Spring Water | flow-alkaline-spring-water | 72 |
| Roosters Men's Grooming Center | roosters-men-s-grooming-center | 72 |
| Pantene Molecular Bond Repair | pantene-molecular-bond-repair | 72 |
| Bush's Best Sidekicks | bush-s-best-sidekicks-line | 72 |
| Cora | cora | 72 |
| Vintner's Daughter | vintner-s-daughter | 72 |
| Bric's Milano | bric-s | 68 |
| Odele | odele | 68 |
| Casper Wave Hybrid Line | casper-wave-hybrid-line | 68 |
| Angelcare | angelcare | 68 |
| Grimm's Spiel und Holz Design | grimm-s-spiel-und-holz-design | 68 |
| Afnan Supremacy Silver man | afnan-supremacy-silver | 62 |
| Cedar's Foods | cedar-s-foods | 62 |
| 7th Avenue | 7th-avenue | 62 |
| Floyd | floyd | 62 |
| Article One Eyewear | article-one-eyewear | 58 |
| Article One | article-one | 52 |
| Alternative Fragrances | alternative-fragrances | 12 |
| Bespoke Leather Artisans | bespoke-leather-artisans | 12 |
| Eco Friendly Physical Products | eco-friendly-physical-products | 12 |
| Bespoke Artisan Craftsmanship | bespoke-artisan-craftsmanship | 12 |
| Luma Luma | luma-luma | 8 |
| Consumer Grade Gear | consumer-grade-gear | 5 |
| Alternative Luxury Fragrances | alternative-luxury-fragrances | 5 |
### Links
- Canonical page: /brand/category/consumer-goods
- JSON endpoint: /brand/category/consumer-goods.json
- LLMs.txt: /brand/category/consumer-goods/llms.txt