{"name":"Cathay United Bank","domain":"cathaybk.com.tw","url":"https://optimly.ai/brand/cathay-united-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Cathay United Bank is a Taiwan-based bank providing personal and digital banking services, supported by Cathay Financial Holdings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cathaybk.com.tw","updated_at":"2026-11-08T02:32:51.811860+00:00"},{"key":"description","label":"Description","shape":"text","content":"Cathay United Bank (CUB) provides banking and financial services including deposits, credit cards, foreign exchange, transfers, cash withdrawal, online applications, appointment services and digital banking through the CUBE App. It also operates internationally, including a Ho Chi Minh City Branch in Vietnam.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cathaybk.com.tw","updated_at":"2026-11-08T02:32:51.811860+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To promote responsible and sustainable banking while providing secure, simple and personalized financial services and contributing positively to society, the environment and the economy.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cathaybk.com.tw","updated_at":"2026-11-08T02:32:51.811860+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Tsu-Pei Chen is Chairman. Tzung-Han Tsai is Vice Chairman. Chung-Yi Teng is President of Cathay United Bank. Alan Lee is Managing Director. The 18th Board of Directors has a term from June 26, 2025 to June 25, 2028.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cathaybk.com.tw","updated_at":"2026-11-08T02:32:51.811860+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://cathaybk.com.tw","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cathaybk.com.tw","updated_at":"2026-11-08T02:32:51.811860+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Customer-focused, approachable, technology-oriented, security-conscious and sustainability-minded.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cathaybk.com.tw","updated_at":"2026-11-08T02:32:51.811860+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Cathay United Bank is a subsidiary of Cathay Financial Holdings (Cathay FHC).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cathaybk.com.tw","updated_at":"2026-11-08T02:32:51.811860+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and organizations manage everyday banking and financial needs through deposit accounts, credit cards, foreign exchange, transfers, cash withdrawal, online applications and digital banking services, with an emphasis on convenience and security.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cathaybk.com.tw","updated_at":"2026-11-08T02:32:51.811860+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Deposit and account services\nCredit cards and cash advance services\nForeign exchange and currency-rate services\nMoney transfers and scheduled transfers\nATM and mobile cash withdrawal services\nOnline applications and appointment services\nCUBE App digital banking\nVideo-based banking support and account-service unlocking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cathaybk.com.tw","updated_at":"2026-11-08T02:32:51.811860+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Deposit accounts\nCredit cards\nCUBE Card\nCUBE App\nForeign exchange services\nOnline banking and digital services\nCash withdrawal services\nMoney transfer services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cathaybk.com.tw","updated_at":"2026-11-08T02:32:51.811860+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website states that revolving annual interest rates for credit cards and cash advances range from 6.75% to 15%. Cash advance fees are 3% of the advance amount plus NT$150 or US$5, with other related fees published on the bank's website.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cathaybk.com.tw","updated_at":"2026-11-08T02:32:51.811860+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cathaybk.com.tw","updated_at":"2026-11-08T02:32:51.811860+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Personal banking customers, credit card users and customers seeking digital banking services; the bank also provides banking services to corporate and international markets.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cathaybk.com.tw","updated_at":"2026-11-08T02:32:51.811860+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals in Taiwan seeking convenient personal banking, payment, foreign exchange, transfer, cash withdrawal and digital banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cathaybk.com.tw","updated_at":"2026-11-08T02:32:51.811860+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening a bank account online\nSelecting and applying for a credit card\nManaging foreign exchange and setting exchange-rate alerts\nWithdrawing cash using a mobile phone\nMaking transfers without visiting an ATM\nScheduling recurring transfers\nUsing video services to unlock or manage banking services\nApplying for banking services online","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cathaybk.com.tw","updated_at":"2026-11-08T02:32:51.811860+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"More convenient access to everyday banking services\nSimpler digital management of foreign exchange, transfers and withdrawals\nReduced need to visit a physical branch for selected services\nImproved access to personalized and real-time banking services\nEnhanced protection of personal data and online transactions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cathaybk.com.tw","updated_at":"2026-11-08T02:32:51.811860+00:00"}]}],"last_refreshed_at":"2026-11-08T02:32:51.829822+00:00","last_changed_at":"2026-11-08T02:32:51.838898+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=2ac995b9-3797-4b09-b9d5-a12304819827"}