# Cathay United Bank > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08. - **Brand record:** https://optimly.ai/brand/cathay-united-bank - **Dataset:** https://optimly.ai/brand/cathay-united-bank.json - **Markdown:** https://optimly.ai/brand/cathay-united-bank/llms.txt - **Official website:** https://cathaybk.com.tw - **Slug:** cathay-united-bank - **Categories:** fintech-financial-services ## Overview - **Tagline:** Cathay United Bank is a Taiwan-based bank providing personal and digital banking services, supported by Cathay Financial Holdings. Source: Brand's website (https://cathaybk.com.tw) · 2026-11-08 - **Description:** Cathay United Bank (CUB) provides banking and financial services including deposits, credit cards, foreign exchange, transfers, cash withdrawal, online applications, appointment services and digital banking through the CUBE App. It also operates internationally, including a Ho Chi Minh City Branch in Vietnam. Source: Brand's website (https://cathaybk.com.tw) · 2026-11-08 ## Identity - **Mission:** To promote responsible and sustainable banking while providing secure, simple and personalized financial services and contributing positively to society, the environment and the economy. Source: Brand's website (https://cathaybk.com.tw) · 2026-11-08 - **Founders & leadership:** Tsu-Pei Chen is Chairman. Tzung-Han Tsai is Vice Chairman. Chung-Yi Teng is President of Cathay United Bank. Alan Lee is Managing Director. The 18th Board of Directors has a term from June 26, 2025 to June 25, 2028. Source: Brand's website (https://cathaybk.com.tw) · 2026-11-08 - **Website:** https://cathaybk.com.tw Source: Brand's website (https://cathaybk.com.tw) · 2026-11-08 - **Voice & tone:** Customer-focused, approachable, technology-oriented, security-conscious and sustainability-minded. Source: Brand's website (https://cathaybk.com.tw) · 2026-11-08 - **Parent ownership:** Cathay United Bank is a subsidiary of Cathay Financial Holdings (Cathay FHC). Source: Brand's website (https://cathaybk.com.tw) · 2026-11-08 ## Offerings - **Problem solved:** Helps individuals and organizations manage everyday banking and financial needs through deposit accounts, credit cards, foreign exchange, transfers, cash withdrawal, online applications and digital banking services, with an emphasis on convenience and security. Source: Brand's website (https://cathaybk.com.tw) · 2026-11-08 - **Core capabilities:** - Deposit and account services - Credit cards and cash advance services - Foreign exchange and currency-rate services - Money transfers and scheduled transfers - ATM and mobile cash withdrawal services - Online applications and appointment services - CUBE App digital banking - Video-based banking support and account-service unlocking Source: Brand's website (https://cathaybk.com.tw) · 2026-11-08 - **Products / SKUs:** - Deposit accounts - Credit cards - CUBE Card - CUBE App - Foreign exchange services - Online banking and digital services - Cash withdrawal services - Money transfer services Source: Brand's website (https://cathaybk.com.tw) · 2026-11-08 - **Pricing:** The website states that revolving annual interest rates for credit cards and cash advances range from 6.75% to 15%. Cash advance fees are 3% of the advance amount plus NT$150 or US$5, with other related fees published on the bank's website. Source: Brand's website (https://cathaybk.com.tw) · 2026-11-08 ## Audience - **Target industry:** Banking and financial services Source: Brand's website (https://cathaybk.com.tw) · 2026-11-08 - **Customer base:** Personal banking customers, credit card users and customers seeking digital banking services; the bank also provides banking services to corporate and international markets. Source: Brand's website (https://cathaybk.com.tw) · 2026-11-08 - **Ideal customer profile:** Individuals in Taiwan seeking convenient personal banking, payment, foreign exchange, transfer, cash withdrawal and digital banking services. Source: Brand's website (https://cathaybk.com.tw) · 2026-11-08 - **Use cases:** - Opening a bank account online - Selecting and applying for a credit card - Managing foreign exchange and setting exchange-rate alerts - Withdrawing cash using a mobile phone - Making transfers without visiting an ATM - Scheduling recurring transfers - Using video services to unlock or manage banking services - Applying for banking services online Source: Brand's website (https://cathaybk.com.tw) · 2026-11-08 - **Customer outcomes:** - More convenient access to everyday banking services - Simpler digital management of foreign exchange, transfers and withdrawals - Reduced need to visit a physical branch for selected services - Improved access to personalized and real-time banking services - Enhanced protection of personal data and online transactions Source: Brand's website (https://cathaybk.com.tw) · 2026-11-08 Page last updated 2026-11-08. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.