{"name":"• Cebuana Lhuillier","domain":"cebuanalhuillier.com","url":"https://optimly.ai/brand/cebuana-lhuillier","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Cebuana Lhuillier is a Philippine microfinancial services provider offering pawning, money transfer, savings, loans, insurance and other financial services through branches, agents and digital platforms.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cebuanalhuillier.com","updated_at":"2026-11-07T18:53:38.246290+00:00"},{"key":"description","label":"Description","shape":"text","content":"Established in 1953 under Agencia Cebuana and adopting the Cebuana Lhuillier trade name in 1987, the company has expanded from a traditional pawnshop into a broader financial services ecosystem. It operates over 3,500 branches nationwide and serves customers through branches, authorized agents and digital platforms.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cebuanalhuillier.com","updated_at":"2026-11-07T18:53:38.246290+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To be the most trusted financial partner and empower Filipinos through financial services anytime and anywhere.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cebuanalhuillier.com","updated_at":"2026-11-07T18:53:38.246290+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Jean Henri Lhuillier — President and CEO.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cebuanalhuillier.com","updated_at":"2026-11-07T18:53:38.246290+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://cebuanalhuillier.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cebuanalhuillier.com","updated_at":"2026-11-07T18:53:38.246290+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Accessible, friendly, reassuring and community-oriented, with a mix of English and Filipino language.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cebuanalhuillier.com","updated_at":"2026-11-07T18:53:38.246290+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1953, when the first Agencia Cebuana was opened in Cebu; the Cebuana Lhuillier trade name was adopted in 1987.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cebuanalhuillier.com","updated_at":"2026-11-07T18:53:38.246290+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides accessible financial services and financial inclusion for Filipinos, including immediate financing, money transfer, savings, payments, protection and other financial needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cebuanalhuillier.com","updated_at":"2026-11-07T18:53:38.246290+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Pawning and collateral-based financing\nDomestic and international money remittance\nMicro-savings and banking access\nMicroloans and other lending services\nBills payment, cash-in, mobile-load purchase and account top-ups\nInsurance and financial protection services\nDigital financial services through mobile apps and online platforms\nBranch and agent-based financial service distribution","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cebuanalhuillier.com","updated_at":"2026-11-07T18:53:38.246290+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Cebuana Lhuillier Pawning\nPera Padala domestic remittance\nInternational remittance\nCebuana Lhuillier Micro Savings\nCebuana Lhuillier Rural Bank Mobile App / eCebuana\nMicroloans, including OFW loans and teacher loans\nCebuana Lhuillier Insurance Brokers products\nCash In","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cebuanalhuillier.com","updated_at":"2026-11-07T18:53:38.246290+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Pera Padala service rates vary. The site states a Php10 amendment fee for changing a receiver's name. Micro Savings requires a P50 initial deposit and has no maintaining balance, according to a published article.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cebuanalhuillier.com","updated_at":"2026-11-07T18:53:38.246290+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services, microfinance, remittance, banking, lending, insurance and payments.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cebuanalhuillier.com","updated_at":"2026-11-07T18:53:38.246290+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Filipinos nationwide, including individuals needing short-term financing, remittance, savings, payments, insurance and other financial services; the company also serves employees, employers, MSMEs and entrepreneurs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cebuanalhuillier.com","updated_at":"2026-11-07T18:53:38.246290+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Filipinos, particularly underbanked or underserved customers seeking accessible financial services; OFWs and their families; small entrepreneurs and MSMEs; employers seeking salary-loan assistance for workers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cebuanalhuillier.com","updated_at":"2026-11-07T18:53:38.246290+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Pawning jewelry, gadgets and other items for financing\nSending and receiving domestic money transfers in the Philippines\nSending and claiming international remittances\nOpening and managing a savings account\nSending money and buying eLoad through digital banking services\nPaying bills, cashing in, buying load and topping up accounts\nAccessing microloans, including OFW, teacher and salary-loan products\nPurchasing insurance and financial protection products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cebuanalhuillier.com","updated_at":"2026-11-07T18:53:38.246290+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to immediate bridge financing\nConvenient and affordable domestic and international money transfers\nA more accessible way to start saving\nAbility to pay bills and complete everyday financial transactions through branches and digital channels\nAccess to loans and financial assistance during emergencies or other financial needs\nGreater financial inclusion and mobility\nSupport for entrepreneurial and MSME development\nAccess to financial protection products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cebuanalhuillier.com","updated_at":"2026-11-07T18:53:38.246290+00:00"}]}],"last_refreshed_at":"2026-11-07T18:53:38.255573+00:00","last_changed_at":"2026-11-07T18:53:38.263079+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=bf3ac73f-b215-47a5-a19e-e0a04cfd9394"}