{
  "slug": "cello",
  "name": "Cello",
  "description": "Cello is an AI-powered referral platform designed for building and automating user referral and partner programs, offering an all-in-one solution for driving user-led growth.",
  "url": "https://optimly.ai/brand/cello",
  "websiteUrl": "https://cello.so/",
  "logoUrl": "https://logo.clearbit.com/cello.so",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Referral Program Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-04T19:46:38.947Z",
  "verifiedVitals": {
    "website": "https://cello.so",
    "parent_ownership": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789859743141
}