{
  "slug": "centre-for-policy-studies-cps",
  "name": "Centre for Policy Studies (CPS)",
  "description": "The Centre for Policy Studies (CPS) is a leading UK think tank focused on promoting conservative principles, freedom, and enterprise. Founded during Margaret Thatcher's era, it aims to influence political discourse and policy-making through research, publications, and events.",
  "url": "https://optimly.ai/brand/centre-for-policy-studies-cps",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/cps.org.uk",
  "baiScore": 32,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "Think Tank",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-09T00:02:01.356Z",
  "verifiedVitals": {
    "website": "https://cps.org.uk",
    "founded": "1974",
    "headquarters": "London, UK",
    "pricing_model": "Primarily funded through donations and support; research and content are generally free to access. Events may have associated costs or sponsorship opportunities.",
    "core_products": "Policy research papers, pamphlets, policy analysis, public events (e.g., Margaret Thatcher Conference), media commentary, and the CapX digital platform.",
    "key_differentiator": "Its direct historical link to Margaret Thatcher and the foundational 'Conservative revolution,' its focus on freedom and enterprise, and its consistent influence on UK conservative policy.",
    "target_markets": "Policymakers, politicians (primarily Conservative), media outlets, academics, business leaders, and the politically engaged public interested in conservative thought.",
    "employee_count": "Not specified in the provided text.",
    "funding_stage": "Established non-profit/think tank.",
    "subcategory": "Conservative Policy Research"
  },
  "intentTags": {
    "problemIntents": [
      "In-house Political Party Research: Political parties often maintain their own research departments to develop policies and messaging, sometimes as an alternative or complement to external think tanks.",
      "Specialized Policy Consulting Firms: Private consulting firms offer tailored policy analysis, strategy development, and lobbying services to governments, businesses, and non-profits, providing a direc",
      "Reliance on Public Opinion/Media Analysis: Governments or policymakers might choose to rely solely on public sentiment as expressed through polls, elections, or general media commentary, without engag"
    ],
    "solutionIntents": [
      "Centre for Policy Studies",
      "Conservative think tanks UK",
      "CPS policy research",
      "Margaret Thatcher think tank",
      "Academic Institutions/University Research Centres: Universities house numerous research centers and academics who conduct in-depth policy research, offering a more academic or theoretically-driven alt"
    ],
    "evaluationIntents": []
  },
  "timestamp": 1786341863995
}