{
  "slug": "ch-teau-miraval-miraval",
  "name": "ch-teau-miraval-miraval",
  "description": "Château Miraval is a producer of rosé wine, emphasizing its unique terroir and artistic inspiration. The brand highlights its connection to the land, light, and soul in crafting its wines, presenting them as a work of art.",
  "url": "https://optimly.ai/brand/ch-teau-miraval-miraval",
  "websiteUrl": "https://miraval.com/",
  "logoUrl": "https://logo.clearbit.com/miraval.com",
  "baiScore": 39.2,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Craft Wine",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-10T08:10:51.345Z",
  "verifiedVitals": {
    "website": "https://miraval.com",
    "category": "Wine producer",
    "what_it_does": "Château Miraval produces and sells premium rosé wine, and has expanded its offerings to include white and red wines, and rosé champagne. The winery is known for its high-quality, elegant Provençal rosé wines.",
    "primary_audience": "Discerning wine lovers who value authenticity, aesthetic, and story, as well as flavor. The brand also appeals to consumers of premium rosé wine, including millennials seeking affordable luxury.",
    "core_product": "Rosé wine, particularly Côtes de Provence Rosé, as well as white wines and rosé champagne.",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Products are sold per bottle. The pricing is positioned at a premium level, offering accessible luxury within the premium rosé market."
    },
    "parent_ownership": "Co-owned by Brad Pitt and Tenute del Mondo (a subsidiary of Stoli Group), with the Perrin family as winemaking partners. The ownership is currently subject to a legal dispute.",
    "named_competitors": [
      "Domaine Ott (Château de Selle)",
      "Whispering Angel by Château d'Esclans"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790200727288
}