{
  "slug": "change-org-uk",
  "name": "Change.org UK",
  "description": "Change.org UK is the United Kingdom specific operation of Change.org, a global online petition platform. It empowers individuals and organizations to create, sign, and share petitions to advocate for social change, influence policy, and raise awareness on various issues within the UK and internationally.",
  "url": "https://optimly.ai/brand/change-org-uk",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/https://change-org-uk.com",
  "baiScore": 40,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "Social Impact",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-07-26T00:03:32.992Z",
  "verifiedVitals": {
    "website": "https://www.change.org/",
    "founded": "2007",
    "headquarters": "San Francisco, USA",
    "pricing_model": "Free for users to create and sign petitions. Revenue is generated through promoted petitions, crowdfunding campaigns, and optional member donations.",
    "core_products": "Online petition platform, advocacy campaign tools, public awareness generation.",
    "key_differentiator": "Global reach, extensive brand recognition, user-friendly interface for creating and managing campaigns, and a large existing user base for rapid petition growth.",
    "target_markets": "Individuals, activists, non-profit organizations, social movements, and citizens across the UK (and globally) seeking to influence decision-makers and promote causes.",
    "employee_count": "Hundreds globally (specific UK numbers not widely published)",
    "funding_stage": "Public Benefit Corporation (funded through venture capital and member contributions)",
    "subcategory": "Online Petition Platform"
  },
  "intentTags": {
    "problemIntents": [
      "Traditional Street Protests/Lobbying: Organizing physical demonstrations, writing letters to elected officials, or direct lobbying efforts. These can be more time-consuming and resource-intensive but ",
      "Public Relations/Advocacy Firm: Hiring a professional agency to manage a campaign, offering expertise in media relations, public outreach, and strategic communication. This is a costly alternative but"
    ],
    "solutionIntents": [
      "online petitions UK",
      "start a petition for social change",
      "Change.org reviews",
      "Social Media Campaigning: Using platforms like Twitter, Facebook, or Instagram to raise awareness, build community, and mobilize support. While effective for spreading messages, it doesn't always prov"
    ],
    "evaluationIntents": []
  },
  "timestamp": 1785337142880
}