{
  "slug": "change-org",
  "name": "change-org",
  "description": "Change.org is an independent, nonprofit-owned online platform that empowers individuals globally to start petitions and mobilize support for social and political change in their communities. It helps users gain support and reach decision-makers.",
  "url": "https://optimly.ai/brand/change-org",
  "websiteUrl": "https://change.org/",
  "logoUrl": "https://logo.clearbit.com/change.org",
  "baiScore": 32,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Challenger",
  "archetype_status": "active",
  "category": "Social Impact",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-09T00:02:48.810Z",
  "verifiedVitals": {
    "website": "https://change.org",
    "headquarters": "Not explicitly mentioned in the provided text.",
    "pricing_model": "Contribution/donation-based; funded by users, not a traditional subscription or transactional model.",
    "core_products": "Online petition creation and promotion platform.",
    "key_differentiator": "Ease of use ('Start a petition in two minutes'), large global audience ('Join 590 million people', '500,000+ signatures daily'), and direct access to decision-makers ('Reach government officials in our network').",
    "target_markets": "Individuals, community organizers, activists, and anyone seeking to advocate for social, economic, environmental, or political change.",
    "funding_stage": "User-funded (non-profit owned)",
    "subcategory": "Online Petition Platform"
  },
  "intentTags": {
    "problemIntents": [
      "Traditional Letter Writing/Protest: Organizing physical protests, writing letters to officials, or collecting paper signatures for petitions. This is time-consuming and has limited reach compared to a",
      "Professional Lobbying/Advocacy Group: Hiring a specialized agency or firm to lobby government officials or advocate for a cause. This is often expensive and less accessible for individuals or grassroo",
      "Inaction: Choosing not to act on a social or political issue, leading to no organized effort for change."
    ],
    "solutionIntents": [
      "start a petition",
      "online petition platform",
      "social change platform",
      "change.org",
      "Social Media Campaign: Leveraging platforms like Twitter, Facebook, or Instagram to raise awareness and gather support for a cause. While effective for spreading information, it may lack the formal st"
    ],
    "evaluationIntents": []
  },
  "timestamp": 1786475471936
}