{
  "slug": "changeorg-uk",
  "name": "Changeorg Uk",
  "description": "Change.org is the world's largest online petition platform, empowering millions of people globally to start and sign petitions to advocate for social, economic, environmental, and political change.",
  "url": "https://optimly.ai/brand/changeorg-uk",
  "websiteUrl": "https://help.change.org/",
  "logoUrl": "https://logo.clearbit.com/help.change.org",
  "baiScore": 34,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Challenger",
  "archetype_status": "active",
  "category": "Advocacy",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-09T00:02:38.283Z",
  "verifiedVitals": {
    "website": "https://help.change.org",
    "founded": "2007",
    "headquarters": "San Francisco, California, USA",
    "pricing_model": "Freemium model, offering free petition creation and signing, with optional paid memberships or donation features for enhanced support or promotion.",
    "core_products": "Online petition creation and signing platform; tools for organizing and promoting advocacy campaigns.",
    "key_differentiator": "Largest global petition platform with broad reach and a user-friendly interface for grassroots advocacy; strong focus on diverse causes.",
    "target_markets": "Individuals, activists, non-profit organizations, and anyone globally seeking to initiate or support social, economic, environmental, or political change.",
    "employee_count": "Not specified in the provided context, but estimated to be in the hundreds (based on general knowledge).",
    "funding_stage": "Primarily funded through a mix of venture capital, donations, and membership fees (based on general knowledge).",
    "subcategory": "Online Petition Platform"
  },
  "intentTags": {
    "problemIntents": [
      "Traditional grassroots organizing: Organizing protests, physically collecting signatures, door-to-door campaigning, or writing letters to officials without an online platform.",
      "Professional Advocacy Groups/NGOs: Hiring or relying on established non-governmental organizations or advocacy groups to run campaigns and lobby on specific issues, rather than starting a personal pet",
      "Inaction: Choosing not to engage in active advocacy or campaigning for a cause, allowing issues to persist without organized public pressure."
    ],
    "solutionIntents": [
      "change.org support",
      "how to delete change.org account",
      "change.org contact us",
      "Social Media Campaigns: Using platforms like Twitter, Facebook, or Instagram to raise awareness and mobilize support for a cause without the structured petition format of Change.org."
    ],
    "evaluationIntents": []
  },
  "businessProfileClaims": [],
  "timestamp": 1786585282388
}