{
  "slug": "changeorg",
  "name": "Changeorg",
  "description": "Change.org is the world's largest online petition platform, empowering individuals globally to start, sign, and share petitions to advocate for social, economic, environmental, and political change in their communities and beyond. It connects people with decision-makers and amplifies voices to create real-world impact.",
  "url": "https://optimly.ai/brand/changeorg",
  "websiteUrl": "https://change.org/",
  "logoUrl": "https://logo.clearbit.com/change.org",
  "baiScore": 36,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "Social Impact",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-09T00:02:37.333Z",
  "verifiedVitals": {
    "website": "https://change.org",
    "pricing_model": "User-funded (donations from millions of users); non-profit owned.",
    "core_products": "Online petition creation and signing platform; tools for promoting petitions, engaging decision-makers, and tracking impact.",
    "key_differentiator": "Global reach with 586 million users, positions itself as the '#1 petition platform' worldwide, emphasizes ease of use, direct connection to decision-makers, and a non-profit, user-funded model dedicated to empowering everyday people to create 'real change'.",
    "target_markets": "Individuals globally seeking to advocate for social, political, economic, or environmental causes; community organizers; activists; non-profit organizations; citizens seeking to influence policy or corporate behavior.",
    "subcategory": "Online Petition Platform"
  },
  "intentTags": {
    "problemIntents": [
      "Traditional Grassroots Organizing: Involves in-person signature gathering, protests, community meetings, and direct lobbying, requiring significant time and physical effort.",
      "Professional Advocacy Groups/NGOs: Hiring or relying on established non-governmental organizations or professional lobbyists to champion a cause, which may require funding or specific alignment.",
      "Inaction: Choosing not to take organized action, leading to the continuation of the status quo and unaddressed issues without collective pressure."
    ],
    "solutionIntents": [
      "Change.org",
      "start an online petition",
      "social change platform",
      "Social Media Campaigns: Using platforms like X (formerly Twitter), Facebook, or Instagram to raise awareness, build support, and pressure decision-makers, often lacking a formal petition mechanism."
    ],
    "evaluationIntents": []
  },
  "businessProfileClaims": [],
  "timestamp": 1786588891347
}